DIGITAL

VAISHANVI
Digital Marketing Guide
CONTENT

 What is digital marketing?

 Benefits of digital marketing
 SEO
 SMM
 Content Writing
 Digital marketing Measurement
BENEFITS OF DIGITAL MARKETING

 The most cost effective way of marketing

 Digital marketing is trackable and measurable result
 Digital marketing target right audience
 It is global reach
 High return over investment
 Digital marketing generated leads
 Digital marketing reduces marketing expenses
 Digital marketing improve conversion rates
 Digital marketing enables you to make changes as you go
OBJECTIVE

Digital marketing is all about generating sales or capturing leads from the customers
whoa are searching on the internet for product or service.
One way to make sure you are found on the web is with an optimize digital
marketing strategy. Most of the digital marketing strategy and companies have
following objective:
 Reaching right audience
 To engage with your audience
 To motivate your audience to take your action
 Maximize return on investment
 Efficient spending on your campaign
 Manage online reputation
 Increase qualified traffic
SEARCH ENGINE OPTIMIZATION

 SEO is stands for Search Engine Optimization.

 SEO is the process of improving quality and quantity of website traffic to a
website or web page from search engine.
 Search engine optimization is use for the increase the rank of the website.
 White hat, black hat and grey hat SEO are types of search engine optimization.
 On-page SEO and Off-page SEO are techniques of search engine optimization.
 ON-Page optimization is refers to all measures that can be taken directly within
the website in order to improve its position in the search rankings.
 OFF-Page SEO is when your website is mentioned elsewhere on the web. Off
page activity is link building activity.
SOCIAL MEDIA MARKETIGN

 Social media marketing(SMM) is a form of internet marketing that utilize

social media networking website as a marketing tool.
 The goal of SMM is to produce content that user will share with their social
network to help a company increase brand exposer and broaden customer
reach.
 Advantages:
i. Increase brand awareness
ii. More inbound traffic
iii. Improved search engine ranking
iv. Higher conversion rate
v. Better consumer satisfaction
CONTENT WRRITING

 A website content writer or web content writer is a person who specializes in

providing relevant content for website.
 Every website has specific target audience and requires different type and
level of content.
 Advantages and Disadvantages:
i. You can get lot of work
ii. You’ll get disciplined
iii. The rates are poor
iv. It’s ghost writing
v. It’s addictive
vi. You can practice a lot
DIGITAL MARKETING AREAS

 SEO(Search Engine Optimization)

 SMO(Social Media Optimization)
 SEM(Search Engine Marketing)
 SMM(Social Media Marketing)
BENEFITS OF ONLINE MARKETING OVER
OFFLINE MARKETING

 High return on investment(ROI) over online marketing

 Target only most interesting audience, pay only
 You can start without sending with small amount
 Advertising your product on specific jour, time or day bases
 Fully controlled as per your location, budget and time.