Macro Perspectives

of Tourism and Hosp

itality
The Future World Tourism and
Hospitality Issue
1. Safety and Security in Tourism

-the first issue of universal concern is the rela

tionship of tourism to terrorism or, in the large
r context, to safety and security.
-Safety and security, particularly from crime and
terrorism, have been very important issues in the
tourism industry for many decades. At present, th
ere is an increase of tourism that specifically t
argets tourist destination. The peak of terrorism
activity occurs in the early 1990’s.
2.The Impact of the World's Economy on Tourism

-The world economy has a major impact on the futu

re of the international travel. With a flourishin
g world economy, more people will travel. If ther
e is a greater distribution of a country’s wealt
h, more people will have the financial means to t
ravel. Related to world economy is population gro
wth.
3. Managing sustainable tourism in a responsible
manner

-The third word tourism issue is managing sustain

able tourism in a responsible manner. Sustainable
tourism is of utmost importance today and in the
future. Measures to educate tourism agencies, the
host communities, and traveler’s about sustainab
le tourism must be continued as world population
increase.
4. Tourism policy and strategic planning

-Tourism policy and strategic planning is the f

ourth major world tourism issue. The sustainabl
e benefits of tourism for local communities wil
l continue to grow in importance. There will be
greater efforts towards partnership of the priv
ate and public sectors to alleviate poverty, de
velop policies to combat the negative impacts o
n tourism, and support the economic, socio-cult
ural, and environmental contributions of touris
m to the world.
5. Using e-commerce tools in tourism 

-The fifth world tourism issue is the use of e-

commerce tools in tourism. More than 50% of tra
velers in the U.S use the internet in planning
in their travel and vacations. This occurrence
is growing globally. If a destination does not
a good website, it will miss tourism traffic.
6. Tourism education and training 

-The sixth major tourism issue is tourism educa

tion and training. Globalization and innovation
will be the outstanding feature of tourism educ
ation and training in the future. Several innov
ations are taking place at some universities.
7. Emerging tourism markets

-The seventh major tourism issue refers to emergi

ng tourism markets. China and India are the two e
merging tourism markets in the near future. These
two countries account for about 1/3 of the worl
d’s population. Each country’s economy is explo
ding, and a greater segment of the population is
anxious to travel.
8. Quality Tourism Products and Experience
s
-The eight major tourism issue is quality tourism
product and experiences. Tourism demand greater v
ariety, flexibility, and quality in their tourism
products. Quality in tourism experiences is usual
ly high on the tourist list.
-In the future, the number and variety of tourism
products will change. Adventure travel (jungle to
urs, safaris, trekking, underwater exploration) t
o space travel is being experienced by adventure
travelers. There will be no shortage of active tr
avelers.
9. Partnerships and Strategic Alliances in Tourism

-The ninth major tourism issue is partnership and s

trategic alliances in tourism. New partnerships are
occurring such as the partnership between the UNWTO
and the Meeting Industry last November 28, 2006 in
which the United Nations Tourism Satellite Account
started to measure the global economic contribution
of the meeting industry. Other partnerships are int
roducing competition, the use of cooperation and co
mpetition in which the available opportunities are
unlimited.
10. The Impacts of Health Issues on Tourism

The tenth major issue is the impacts of health issues

on tourism. Most travelers avoid areas that have high
health risks. Diseases spread more rapidly due to trav
el particularly through international aviation. Report
s released by Harvard Researchers show that the flu vi
rus spread more rapidly due to the international touri
sm, especially air travel.
Fear of disease reduces travel demand. Other diseases
that affect tourism are AIDS, SARS, and foot and mouth
disease. AIDS was originally brought to the United Sta
tes and Canada by flight attendant who contracted the
disease in Africa. 
11. Effects of Natural Disasters on Tourism

The eleventh major issue is the effects of natura

l disasters on tourism. Natural disasters have de
vastating impacts on the tourism industry. People
avoid travel to affected areas. Once this occurs,
there is limited opportunity to use tourism to re
start the economy or to obtain new revenues to re
invest in the tourism and hospitality industry an
d in the well-being of the local residents.
12. Climate Change and Tourism

The twelfth major tourism issue is climate c

hange and its impacts on tourism. Global war
ming is a growing concern for travelers. Rec
ently published research by the World Wildli
fe Fund documents the ecological footprint o
f human activities around the world, many of
which are embodied in international travel a
nd tourism.
Thank you 💞
Prepared by group 8