ACE

Group 10 | Economic Strategy for Business

Decision

TEam
consulting
project Presented by:
Arsyad Ananta Ramadhan
Ni Nyoman Sekarini
I Gusti Ayu Mas Dwipayani
Jhon Kris Dwitama Wamaer
table of contents

0 Startup
story/profile 02 Problems
Identification
1
0 Recommendatio
Concept, framework
(analysis) 04 n

3
05 Conclusion
Startup
story/profile
Not dampening the Indonesian active enthusiasm
for sharing during the physical distancing,
Akuberbagi.com coming to digitally provide the
● “Akuberbagi,” ● Under the auspices of
concept of sharia life insurance and provide waqf Asuransiku Berkah Bagi PT Asuransi Jiwa
features - presenting a digital platform to help Negeri Generali Indonesia
others while protecting families.

“Like the dandelion, a lightweight and easy to fly in

the wind, but then grew back and bloom again, that's
the philosophy of Akuberbagi.com.”
Very low customer growth
Until now, Akuberbagi.com only has around 1,200
policyholders, which is significantly lower than the
expectation of at least 33,000 customers base this year.
Problems
New brand
The marketing campaigns that have been carried out in
Identification
such a way do not seem to have caught the market well
enough.

Limited investment funds

In contrast to startup companies that immediately get
fresh money from venture capitalists, Akuberbagi.com
still has a strategy to remain owned by Generali Indonesia.
This results in limited investment funds when they enter
the corporation.
SWOT ANALYSIS
sTRENGTH
Sharia concept could attract customers
Combination of life insurance and waqf is the invention
that also could attract customers
oPPORTUNITIES
Market condition where many people have high
sensitivity toward helping each other
Senior and junior citizen high desire to do waqf
High frequency of social media usage
Emerging of sharia banks
wEAKNESS
Lack of customer growth thus lack of positive review
for the platform
Categorized as new company so many people still
didn’t know about this company and their operation
concept
Lack investment funds as this company still decided to
solely owned by Generali
tHREAT
High competitive market as there are older platform
with bigger user base and review such as kitabisa.com
 PorTer analysis

Competitive rivalry

High
power of Customers

HIGH

Threat of new entrants

Low
Threat of substitute products

Low
Recommendati
on
 financing strategies

Key Objective: raised money with concern without losing

control of akuberbagi.com business way.
Financing: Short term

plan objective
Participate in local and international startup 1. Winning competitions would help
competition. Akuberbagi.com to earn more capital to fund
operation.
2. A chance for getting certain amount of funding
from the organization hosting the competition.
 Financing: long term

Peer-to-Peer lending Dual class shares

Raised Money through peer to peer Mainboards of Aku Berbagi.com could

lending platform. The financing hold shares that provide greater voting
received is debt financing instead of power, and offers the ordinary shares
equity financing. to private investors or public investors
if its plan to perform IPO.
 Rise brand
awareness
Social media would be the beneficial platform
to increase brand awareness.
facebook
Objective
Brands exposure to the main target of people with
fixed income.

Key message
Love your family and do a kindness by donating your
money. Happiness is when you share and care to
others.

Activities
● Marketing content that relates to
akuberbagi.com products, programs,and
inspiring quotes
● Utilizing Facebook Ads
Tiktok

Objective
Grow Tik Tok followers and exposure to millennials
about the Akuberbagi.com brand.

Key message
Akuberbagi.com is a modern platform that shared
positivity, kindness messages and encourages young
generations to be kind and helpful to others.

Activities
● Early entrance: Post appealing contents comprises
Health, Finance Literacy, Philanthropy story, and
akuberbagi.com products and program
● Settle Stage: Once akuberbagi.com Tik Tok has
considerable number of followers, execute Tik Tok
challenge to boost brand awareness
 instagram

Objective
Increase Instagram followers

Key message
Akuberbagi.com is a modern platform that shared
positivity, kindness messages and encourages young
generations to be kind and helpful to others.

Activities
● Enhance content marketing by relating the
products with viral events and hashtags
● Utilizing Instagram Ads
Customer
growth
Customer
Growth

Long-term strategy Short-term strategy

Collaboration with Encourage new
target
target public and rural customers to invite
sharia banks Aku their friends to use
Sharia Bank Berbagi.com Aku Berbagi.com
Customers Activity new customers platform
Activity
objective Marketing and sales objective
Aku Berbagi.com Provides special
Concentrated products to the Grow customers rewards based on
the customers customers from through friend’s how many people
growth from Bancassurance collaborated banks recommendation
Referral use their referral
sharia product sharia code.
segment code
Customer Growth

Long-term strategy

target target

Generali Insurance Customers University students

objective objective
1.Attract university students to
Marketing and Sales Aku become part of Aku Berbagi.com
Berbagi.com Products to Generali 2.Implicit marketing to University
Customers Students
Activity Activity

1. Regular direct email 1. Reform Ambassador

2. Banner info in Generali AkuBerbagi.com concept
Future Leader 2. Involved the future leaders
Marketing to website and application inform
about Aku Berbagi.com Programs awardee in Aku Berbagi programs
Generali platform 3. Development activity for Future
Leaders awardee
Customers
conclusion
 Conclusion

Situation problems Solutions

Aku Berbagi.com the first
2in1 sharia life insurance
and donation platforms in
Indonesia
Customer Growth
Brand Awareness:
Referral code
Facebook Marketing
Bancassurance Sharia
1. Very low customer Tik Tok Marketing
Marketing to Generali
growth Instagram Marketing
Customers
2. New brand Future Leader Programs
3. Limited investment Financing:
funds Join local & international startup competition.
Peer-to-Peer lending
Dual class shares
THAN
KS

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