MEDIA AND

INFORMATION LITERACY LESSON 1

SENIOR HIGH SCHOOL LECTURE

MEDIA AND INFORMATION LITERACY
TCHR: ABIDEN N. TAYANES
WHAT IS MEDIA?
• DO YOU WATCH FILM?
• DO YOU LISTEN TO THE RADIO?
• DO YOU SEND TEXT MESSEGES TO YOUR
FRIENDS USING SMARTPHONE?
• DO YOU READ NEWSPAPERS ONLINE?
 MEDIA
• This is how information spread. This is also how the
communication process works.
• This is how media enters the picture – as an aid, media helps u
spread information in different form of devices.
• Media also helps improve the way we communicate with the other
people.
• Information and communication as radio and television,
newspapers “media” as the means of communication .
The Communication Process
There are various types of communication models to show us how human relay messages to each other:

Receiver
Sender Messages
The Feedback Mechanism

• There are other improvements to the basic

model of communication a very important factor
was considered: Feedback
Why is feedback is important?

• This is to know if the message was effective.

• Did the sender encode the idea properly or not?
• Did the channel or the media deliver the information
properly?
• The idea was understood clearly by the people who
heard it.
 Source Message channel receiver

- Communication
- Communication - Content - Seeing
skill
skills - Elements - Hearing - Attitudes
- Attitudes - Treatment - Touching - Knowledge
- Knowledge - Structure - Smelling - Social system
- Social system - Code - Tasting - Culture
- Culture

COMMUNICATION WORKS
 ACTIVITY
MATERIALS NEEDED: BOND PAPER, PENCIL, COLORING, PEN, RULER

MEDIA: “TECHNOLOGY”

NAME: SUBJECT:
YR & SEC: TEACHER:
 COMMUNICATION SKILLS TO MEDIA
AND INFORMATION LITERACY

SENIOR HIGH SCHOOL LECTURE

TCHR: ABIDEN N. TAYANES
MEDIA AS AN INFORMATION INDUSTRY

• Medium is the singular form of the plural form “media”

But when referring to communication and information
media, proper collective term to use.
Media is usually technology – related information conducts
such as radio, television encompass.
What media is, but art forms such as literature (in the
form of books) and films are also considered as a part of
media.
MEDIA TECHNOLOGY

• Television
• Radio
• Cellular phones
• Watch application system
• Camera
• Computer
• Laptop
• Etc…
Media as a culture of entertainment

• Therefore, when discussing media as a culture

product, the concept of media as part of popular
culture or pop culture also emerges.
• Culture is defined as “ the sum those
characteristics that identify and differentiate
human societies.
 KINDS OF MEDIA
• Traditional media
• New media
• Social Media
• Mobile Communication Technology
• Related and emerging technologies
TRADITIONAL MEDIA

• Traditional Media covers the kinds of media that were invented

prior to the invention of the internet. This includes all kinds of
written or print media like news paper, magazines.

Broadcast Media Film or cinema

- Pertains to electronic
- Pertains to the
media that use
movies that carry
electricity and
audiovisual messages
technology to deliver
and are usually
the messages or
projected into screen
information
NEW MEDIA

• In comparison to tradition media, new media was

term coined to refer to media that developed
when the use of computer technology became
ordinary and common in most parts of the world.

“Information Communication Technology”

SOCIAL MEDIA

• It is refers to internet – maintained

computer programs that could be installed
in personal computers or portable devices,
the sole purpose of which is to connect with
the other people using the same flatform.
MOBILE COMMUNICTIONS TECHNOLOGY

• ICT’S developed in just a span of three decades, it will surprise

you how technology is bringing the human race to have new levels
and ways information and communication dissemination.
• The cellular phone, which made it possible to make calls using
satellite technology connectivity instead – the – ground lines, is
now upgrading smart phones.
RELATED AND EMERGING TECHNOLOGIES

• Mobile gadgets are also moving towards different development

that directly attach to our personal lifestyle.
• Imagine a gadget where you could see a computer screen on your
eyeglass.
• The same principle is used in Android wear technology, the “
smart watch “ which is similar to an ordinary wristwatch in design.
QUIZ # 1