Music Videos: by Kamran Ahmed

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Music videos

By Kamran Ahmed
Pink - Who Knew
● Direct address
● Hand held camera in parts
● Cross cutting
● Colour matching costumes to
setting
● Fast pace editing-to the beat
● Multiple camera setups on
the narrative
● Lip syncing as the
performance
● Close ups of main singer
● A pull focus
Scouting for girls-she’s so lovely
● Direct address
● Slow motion of girl walking
past
● Cross cutting
● Colour matching costumes to
setting
● Medium pace editing-to the
beat
● Multiple camera setups on
the narrative
● Lip syncing as the
performance
● Close ups of main singer
Plan B- she said
● Direct address
● Cross cutting
● Colour matching costumes to
setting
● Medium pace editing-to the
beat
● Multiple camera setups on
the narrative
● Lip syncing as the
performance
● Close ups of main singer
● Tracking shots
Paramore - it's the only exception
● Direct address
● Cross cutting
● Colour matching costumes to
setting
● slow pace editing-to the beat
● Multiple camera setups on
the narrative
● Lip syncing as the
performance
● Close ups of main singer
● Tracking shots
Codes and conventions of music videos
● Slow motion shots
● Cross cutting of the performance and narrative
● Performance can be lip syncing-with instruments or dancing
● Performance can be in the same setting
● Direct address
● Multiple camera setups
● Costume can link performance to narrative
● Pace of editing-sometimes to the beat
● Close ups of lead singers
● Parallel sound(when the sound matches the sight)
● Contrapuntal sound(sight and sound contradict)

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