PREFERENCE OF PEOPLE TOWARDS

CADBURY CHOCOLATES

PRESENTED BY:-
ANKIT PAUL
 INTRODUCTION TO CADBURY
The story of Cadbury Dairy Milk started way
back in 1905 at Bournville, U.K.
The journey in India began in 1948.
It’s the largest selling brand of Indai.
 DIFFERENT BRANDS UNDER
CADBURY
CHOCOLATES
Dairy Milk.
Five Star.
Perk.
Celebrations.
Bournville.
Temptations.
SNACKS & BISCUITS
Bytes.
Oreo.
BEVERAGES
Bournvita.
CANDIES
Eclairs.
Halls.
Shots.
GUMS
Bubbaloo.
 COMPETITORS
Nestle.
Amul.
Mars.
Gandour.
Hersheys.
 OBJECTIVES OF RESEARCH
To study the most preferred brand of
chocolates.
To analyze the factors affecting purchase of
chocolates.
To rank different chocolates companies.
 REVIEW OF LITERATURE
“Jasdeep Singh” in 2010 conducted research on
“STUDY OF CONSUMER PREFERENCE TOWARDS
CADBURY AND NESTLE CHOCOLATES”
He found out that Cadbury is more preferred.
“Prof. Mona Bhatia” in 2009 conducted research
on “CONNECTION BETWEEN CADBURY & YOUTH”
She found that Cadbury is youth favourite due to
its quality, taste and brand name.
“Rajat Mahajan” in 2008 conducted a research
on “ MOST PREFERRED CADBURY CHOCOLATE
BRAND” He found out that Dairy Milk is the most
preferred brand as it is having most number of
chocolates under it.
“Dr. Prashant Dhawan” in 2010 conducted a
research on “WORLDS MOST FAVOURITE
CHOCOLATE BRANDS”
He found that Mars is on the top followed by
Cadbury and then Hershey.