Understanding Business

Communication in
Today’s Workplace

09/27/21 Chapter 1 - 1
Communication Benefits

Problem Solving Business Relationships

Decision Making Promotional Messages

Productivity Images and Brands

Work Flow Audience Response

09/27/21 Chapter 1 - 2
Effective Communication

Practical
Practical Factual
Factual

Concise
Concise Clear
Clear Persuasive
Persuasive

09/27/21 Chapter 1 - 3
 What Employers Expect
 Organizing ideas and information
 Expressing ideas and information
 Reading and listening effectively
 Communicating with diverse groups
 Using communication technology
09/27/21 Chapter 1 - 4
 What Employers Expect
 Writing and speaking effectively
 Applying business etiquette
 Communicating ethically
 Obeying regulations and guidelines
 Using time productively
09/27/21 Chapter 1 - 5
 Communication Process
1 8 7
Sender
Sender Audience
Audience Audience
Audience
Has
Has an
an Idea
Idea Sends
Sends Feedback
Feedback Reacts
Reacts to
to Message
Message

2 6
Sender
Sender Audience
Audience
Encodes
Encodes the
the Idea
Idea Decodes
Decodes Message
Message

3 4 5
Sender
Sender Sender
Sender Audience
Audience
Produces
Produces Message
Message Transmits
Transmits Message
Message Receives
Receives Message
Message

09/27/21 Chapter 1 - 6
Usage of Business Communication Channels

Writing
9%

Receiving
Sending

Speaking Listening
30% 45%

Reading
16%

September 27, 2021 Chapter

Business
2-7
Communication
 Communication Skills

Ethical Communication Constructive Feedback

Audience-Centered
Business Etiquette
Approach

Intercultural Sensitivity Technology Skills

09/27/21 Chapter 1 - 8
 Ethical Communication

True in Every Sense

Includes Relevant Information

Not Deceptive in Any Way

09/27/21 Chapter 1 - 9
 Unethical Communication

Unethical
Unethical Practices
Practices

Selective
Selective Falsifying
Falsifying Distorting
Distorting
Plagiarism
Plagiarism Misquoting
Misquoting Numbers
Numbers Visuals
Visuals

09/27/21 Chapter 1 - 10
Audience-Centered Approach

Focus
Focus on
on the
the Audience
Audience

Care
Care About
About the
the Audience
Audience

Respect
Respect the
the Audience
Audience

09/27/21 Chapter 1 - 11
Feedback in the Workplace

Constructive
Constructive Destructive
Destructive
Feedback
Feedback Feedback
Feedback

Process Focused
Process Focused Personal Attacks
Personal Attacks

Outcome Focused
Outcome Focused Unclear Guidelines
Unclear Guidelines

09/27/21 Chapter 1 - 12