RAYMOND

ESTABLISHED 1925
COMPANY OVERVIEW
RAYMOND’S IS ONE OF INDIA’S LEADING
FABRIC & GARMENT MANUFACTURERS.

ONE OF THE LEADING PRODUCERS OF SUITING

FABRIC WORLDWIDE.

CAPACITY TO PRODUCE 33 MILLION METERS OF

WOOL & WOOL BLENDED FABRICS.
 THE FOUNDING FAMILY
1944 - KAILASHPAT 1958 -VIJAYPAT 2000 - GAUTAM
SINGHANIA SINGHANIA SINGHANIA

-- TOOK OVER -- MAN BEHIND -- PRESENT

RAYMOND MASSIVE GROWTH CHAIRMAN &
WOLLEN MILL OF COMPANY MD
 SOME MAJOR BRANDS UNDER
RAYMOND
Click
Click icon
icon to
to add
add picture
picture Click
Click icon
icon to
to add
add picture
picture

RAYMOND
PARK AVENUE COLORPLUS HOME
LAUNCHED IN 1986. LAUNCHED IN 1993 IN LAUNCHED IN 2013
COIMBATORE.
WIDE RANGE OF BED AND BATH
CUSTOMERS BOUGHT BY RAYMOND IN
2003.
RANGE
 MARKETING STRATEGY

PARK AVENUE COLORPLUS

• STRONG DISTRIBUTION • NO CELEBRITY ENDORSEMENTS.
NETWORK. • CAREFUL MEDIA SELECTION- NO
• EMPHASIS IS GIVEN ON TVCs.
REASONABLE PRICE • COPY AND LAYOUT HAS HARDLY
• SOCIAL MEDIA, BILLBOARDS BEEN CHANGED.
• CELEBRITY AMBASSADOR
FORAGE INTO E-
COMMERCE
• LAUNCH OF RAYMONDNEXT.COM IN 2014.

• INTEGRATING ALL BRANDS UNDER RAYMOND .

• OFFERS PRODUCTS NOT PRESENT IN STORES.

• VIRTUAL DRESSING ROOMS & 360 DEGREE

VIEWING.
TARGET MIX
• MAINLY CATERS TO UPPER & UPPER
MIDDLE CLASS.

• WITHIN RAYMOND, THE DIFFERENT

BRANDS CATER TO DIFFERENT
SEGMENTS. (Eg: Parx & Park Avenue)

• HAS ALSO ENTERED WOMEN’S

APPAREL (2012)
 GEOGRAPHICAL EXPANSION
• SUCCESFUL PRESENCE IN DOMESTIC & INTERNATIONAL MARKETS.

• HEADQUARTERS BASED IN MUMBAI.

• INDIA : JALGAON (MH), CHINDWARA (MP), etc.

• OVERSEAS : SPAIN, PORTUGAL, ETHIOPIA.

• EXPORTS GARMENTS IN NEARLY 50 COUNTRIES.

FIRST RETAIL
SHOWROOM !
SWOT ANALYSIS
HR POLICY
LITIGATIONS
FACED
CSR POLICY
TAGLINES
FATHER-SON FEUD
CONCLUSION
 A CLASSIC RAYMOND AD:
• ( VIDEO )