• A firm might appear large by one measure but quite small by another. • No internationally agreed definition of what a small, medium or large business (employees) Different Measures Of Size • Number of employees: • Revenue: (total value of sales made by a business in a given time period) • Capital employed: the total value of all long-term finance invested in the business. • Market capitalisation: the total value of a company’s issued shares. Used only for companies who have shares quoted in the stock exchange • Market share: sales of the business as a proportion of total market sales • Other measures: (Floor space, Number of beds, number of stores etc) Best form of measurement Advisable to test a firm on at least two criteria's and to make comparisons on the basis of these. Micro Finance • employs few people and will have a low turnover compared to other firms. significance of small and micro-businesse Government assistance for small businesse • Reduced rate of profits tax (c • oan guarantee scheme • Support Services