Characteristics of a Good Policy

&
Overall View of Planning and its
Relationship to the Management
Process

Leyme Villafuerte Gonzales

Reporter

www.studyMarketing.org 1
 A policy ...

 Outline rules
 Provide principles that guide actions
 Set roles and responsibilities
 Reflect values and beliefs
 State the intention to do something

www.studyMarketing.org 2
 Characteristics of a Good Policy

1. Policies must be known and understood

by all who are affected by them. Written policies are
most effective because they are spell out what
organization members should or should not do under a
given situation.

2. Policies should be stable. If policies are to serve as

guides to actions, they should not be changed
frequently. Careful study should therefore taken in
formulating policies.

www.studyMarketing.org 3
 Characteristics of a Good Policy
3. Policies must be consistent within the company at all
levels and departments of the organization.

4. Policies must be sincere. Policies are public

pronouncement of the philosophy and beliefs of the
company. The wording of policies should include
real intention, otherwise, they become mere writings
on paper and meaningless in practice.

www.studyMarketing.org 4
 Characteristics of a Good Policy
5.Policies must be realistic. Present situations or
conditions must be considered if policy statements are
to be implemented. They should not be a mere
statement of ideals and commitments which cannot be
implemented if conditions were different.

6. Policies must be joined up. Policy making should be

built around shared corporate goals and values, not
around organizational structures or existing
functions.

www.studyMarketing.org 5
 Characteristics of a Good Policy
7. Policies should be future proofed. Reflects identified
prospective trends and not only on past performance.
As is commonly stated: the past is not a guarantee of
the future.

8. Policies must be goal based. Focus on outcome

delivered without unnecessary emphasis on the
method by which it is to be achieved.

www.studyMarketing.org 6
 Characteristics of a Good Policy

9. Policies must be inclusive. Policy makers take as full

account as possible of the impact the policy will have on
different groups who are affected by the policy. Brings
together the view points of the regulator and the
regulated to find the best middle ground.

www.studyMarketing.org 7
 Overall View of Planning and its Relationship
to the Management Process

www.studyMarketing.org 8
 Overall View of Planning and its Relationship
to the Management Process

www.studyMarketing.org 9
 Overall View of Planning and its Relationship
to the Management Process

www.studyMarketing.org 10
 TRAIT BASED
THANK YOU
FOR
LISTENING!

www.studyMarketing.org 11