ABOUT GOLI VADA PAV

We started operations in early 2004

with a single quick service restaurant.
Today we are a chain of 300+ stores
across the high streets of 19 states.  Maharashtra, Karnataka,
Telangana , Andhra Pradesh, Tamil Nadu, Delhi, Haryana,
UP, MP, Chhattisgarh, Gujarat, Punjab, W. Bengal,
Rajasthan, Kerala, Orissa, Jharkhand, Uttarakhand &
Bihar .

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 FOUNDER

Mr. Venkatesh Iyer , CEO

Key responsibilities:
Business strategy & shaping the vision of Goli

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GOLI MENU
 VADA OPTIONS

CLASSIC VADA PAV

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 VADA OPTIONS

SCHEZWAN VADA PAV CHEESE VADA PAV CRISPY VADA PAV

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 VADA VARIANTS

MASALA VADA PAV MIX VEG VADA PAV MAKKA PALAK VADA PAV

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 VADA VARIANTS

MAHARAJA VADAPAV CHATPATA VADA PAV PANEER SUPREME

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 PRODUCTS VARIANT

CHATAKHA FRIES CHILLI GARLIC POTATO SHOTS CHEESE CORN POPS

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 ROLLS

CRUNCHY ROLL PANEER ROLL MAKKA PALAK ROLL

 CURRY PAV

GOLI MISAL PAV GOLI PAV BHAJI

DESSERTS

CHOCO- X’TACY
GOLI PREPARATION
PRODUCT MAKING PROCESS

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 PRODUCT PACKAGING SPECIFICATION

Pack Size 1 Box 1 Box 1 Pkt 1 Pkt weight 1 Box weight

Quantity 300 Golis 12 pkts 25 Golis 1.250 kg 15 kg

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STAINLESS STEEL FRYING EQUIPMENTS
Temperature controlled fryers

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 STAINLESS STEEL KITCHEN EQUIPMENTS
Slider tables Hood

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 STANDARD STORAGE EQUIPMENTS
Slider cum assembly table Deep freezer

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STANDARD STORE LAYOUT - VIEW FROM TOP

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GOLI OUTLETS
Kushal Nagar - Karanataka
R T NAGAR - Bangalore
Uttam Nagar - Delhi
White Field - Bangalore
VendeePatta - Calicut
M G Road - Bhagalpur
Datey Collage - Yewatmal
Basant Nagar - Chennai
GOLI RECOGNITION
 3 Golden Spoon Awards –
Most Admired Food Chain of Indian Origin, by Coca Cola

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 Citation by the Ministry of Food J.S. Memorial Award
Processing Industry, Govt. of India

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 HBR Magazine

The Goli Vada Pav – Fast Food of India A

Harvard Case Solution & Analysis
Goli Vada Pav Pvt. Limited (GVPPL) identified opportunities brand one
of Mumbai’s favorite fast foods – vada pav. GVPPL founders saw a huge
opportunity in the Indian fast food industry, which was very unorganized
and largely caters to small time local producers. There was a need in the
market, hygienic, branded products and Goli Vada Pav has been created
to fill this void. GVPPL broke the stereotype unhygienic, beat vada pav.
His strategy for success was built on a four-point formula for the high
quality of products, value for money and efficient delivery to customers.
Lack of hygiene, brand-name products in the Indian fast food industry
have contributed to the initial success of GVPPL. This case illustrates
the ability of a series of entrepreneurs identify and exploit market
opportunities. It details the challenges facing GVPPL in the competitive
dynamics of the Indian fast food industry. These cases further question
the viability of the business model GVPPL as one of the founders sought
to expand domestic and international markets. Whether it will be
successful in developing strategies for future growth of GVPPL ?

GVPPL author
by Sonia Mehrotra, S. Ramakrishna Velamuri
Source: Richard Ivey School of Business Foundation 15 pages.
Publication date: April 23, 2012. Prod. #: W12908-PDF-ENG

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IMD CASE STUDY

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ISB CASE STUDY

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300

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