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 SAMPLING

• Refers to the method or process

of selecting respondents or
people to answer questions
meant to yield data for a research
study.
 POPULATION
• It is the bigger group from
where you choose the
sample
SAMPLING FRAME
• It is the term used to
mean the list of the
members of such
population from where
you will get the sample.
PROBABILITY SAMPLING OR UNBIASED
SAMPLING
• Involves all members listed in the
sampling frame representing a
certain population focused on by
your study.
• By means of unbiased sampling, you
are able to obtain a sample that is
capable of representing the
population under study or of showing
strong similarities in characteristics
with the members of the population.
Types of Probability Sampling
1. Simple Random Sampling
- the best type of PS from
which you can choose
sample from a population.
- Using a pure-chance
selection, you assure every
member the same
opportunity to be in the
sample.
2. Systematic
Sampling
3. Stratified
Sampling
4. Cluster Sampling
 NON-PROBABILITY SAMPLING
- disregards random selection of subjects.
- The subjects are chosen based on their
availability or the purpose of the study, and in
some cases, on the sole direction of the
researcher.
- This is not a scientific way of selecting
respondents.
Types of Non-Probability Sampling

1. Quota Sampling
2. Voluntary Sampling
3. Purposive or Judgmental
Sampling
4. Availability Sampling
5. Snowball Sampling
 Quota Sampling
• You resort to quota sampling when you think you
know the characteristics of the target population
very well. In this case, you tend to chooses
sample members possessing or indicating the
characteristics of the target population. Using a
quota or a specific set of persons whom you
believe to have the characteristics of the target
population involved in the study is your way of
showing that the sample you have chosen closely
represents the target population as regards such
characteristics.
 Voluntary Sampling
• Subjects to participate in the
sample selection are the ones
volunteering to constitute the
sample, there is no need to do
any selection process.
 Purposive or Judgment Sampling

• People are chosen who are

sure could correspond to the
objectives of the study, like
selecting those with rich
experience or interest in the
study.
 Availability Sampling
• The willingness of a person as your subject to
interact with you counts a lot in this non-
probability sampling method.
• People walking on a school campus, along
corridors, and along the park or employees
lining up at an people, and these people show
willingness to respond to your questions, then
you automatically consider them as your
respondents.
 Snowball Sampling
• Does not give a specific set of samples.
• Deals with varied groups of people such
as street children, mendicants, drug
dependents, call center, workers,
informal settlers, street vendors and the
like is possible in this kind of non-
probability sampling.