CHELOR OF COMMERCE

itted to: Mr Vikas Sharma Submitted by: Bhanupriya

Uid-18BCM1312

andigarh University, Gharuan

 Introduction
DiscountsHfte ka sabse sasta din was introduced by the Big Bazaar, wherein extra and special discounts were
offered on Wednesday every week, to attract the potential buyers into their store.Security checkAteach exit of
Big Bazaar, they use alarm systems or Electronic Article Surveillance system, which detects the products that
has attached tags or not.
1.Big Bazaar is a chain of hypermarket in India, which caters to every familys needs andrequirements.
2. Big Bazaar has released the doors for the fashion world, general merchandise like sports goods, cutlery,
crockery, utensils, and home furnishings etc. at best economical prices.
3. Big Bazaar group offers more than 100 stores all over the country with an amalgamation of Indian bazaars
feel and touch with a convenience and choice of the modern retail facilities
4. The worldwide country chain, Big Bazaar, is formed by CEO of Future Group, Mr. Kishore Biyani. Their
basic attraction associated with reasonable prices is their Unique Selling Price.
 OBJECTIVE

OBJECTIVES OF THE STUDY This study has been conducted to achieve and attain the following
1. To identify the people who are the customers of Big Bazaar.
2. To identify the customer satisfaction level among the customers related to the product supplied by the Big Bazaar.
3. To know about the expectations of the customers regarding any improvements in a particular area in Big Bazaar.
4. To study, access and analyze the overall behavioral pattern of the consumers of Big Bazaar.
5. To identify the consumers’ buying behavior at Big Bazaar. The study has been conducted and designed through the
primary, secondary data and through a questionnaire which was provided to the customers of Big Bazaar. The
questionnaire includes questions related to the satisfaction level of the customers and how much they are satisfied
with the current position and environment at the Big Bazaar.
 Research methodology
Magazines and the employers of the Big Bazaar. Sample survey method has been adopted to
study the behavioral pattern of the customers regarding shopping at Big Bazaar. In this only a
few people were selected at random and questions were asked to them. This method usually
provides useful information and the data as the customers are directly in contact with the
person who asks the questions. Yet the one who conducts a survey faces problems as
sometimes it so happens that a person is not willing to answer the questions and so in order to
finish the survey early, they answer the questions randomly. To conclude, though quite
accurate answers can’t be gathered through surveys yet some useful information can be
collected that is not much different from the correct estimates. SAMPLE SIZE The sample
size used in the search work is 100d the areas covered are Big Bazar, Noida and Big Bazar,
New Delhi.
 Research methodology

• The study has been conducted through a consumer survey with the
help of a questionnaire. The basic information has been gathered from
a sample size of 100 located in Noida and in New Delhi. The
information has been collected through a questionnaire consisting of
questions related to their satisfaction level at Big Bazaar which was
based on their personal experiences. The information has been
collected only from those people who were present at Big Bazaar and
have shopped from the place at least once. This aspect of the data
comprises our primary data structure. The secondary data has been
collected from the company’s website, magazines and the employers
of the Big Bazaar.
 Scope of big bazaar

• The research was conducted relating to apparels among customers in

Big Bazaar, Banashankari Branch, and Bangalore. The research was
restricted to only one branch. The research is aimed at understanding
the following aspects related to consumer perception towards the
apparel brands of Big Bazaar and the extent to which they have
awareness relating to that. • Impression of branding • Brand awareness
• Factors influencing the purchase decisions • Satisfaction level of
customers • Expectations of customers HR Institute of Higher
Education, 
 Data analysis of big bazaar

• The research was conducted relating to apparels among customers in

Big Bazaar, Banashankari Branch, and Bangalore. The research was
restricted to only one branch. The research is aimed at understanding
the following aspects related to consumer perception towards the
apparel brands of Big Bazaar and the extent to which they have
awareness relating to that. • Impression of branding • Brand awareness
• Factors influencing the purchase decisions • Satisfaction level of
customers • Expectations of customers HR Institute of Higher
Education, 
 Data analysis of big bazaar

• The research was conducted relating to apparels among customers in

Big Bazaar, Banashankari Branch, and Bangalore. The research was
restricted to only one branch. The research is aimed at understanding
the following aspects related to consumer perception towards the
apparel brands of Big Bazaar and the extent to which they have
awareness relating to that. • Impression of branding • Brand awareness
• Factors influencing the purchase decisions • Satisfaction level of
customers • Expectations of customers HR Institute of Higher
Education, 
 Finding and suggestions

• The research was conducted relating to apparels among customers in

Big Bazaar, Banashankari Branch, and Bangalore. The research was
restricted to only one branch. The research is aimed at understanding
the following aspects related to consumer perception towards the
apparel brands of Big Bazaar and the extent to which they have
awareness relating to that. • Impression of branding • Brand awareness
• Factors influencing the purchase decisions • Satisfaction level of
customers • Expectations of customers HR Institute of Higher
Education, 
 Conclusion

• As most of the retail industries did market research before entering into market.
Samething was done by Big Bazaar. Location, market, consumer perception
analysis was done by bigbazaar. In one year, much more diversification was
done in it. And to retain customers they usemany loyalty programs & IT
techniques. Big bazaar, a part of future group is a hypermarket offering a huge
array of goods of goodquality for all at affordable prices. Big bazaar with over
140 outlets in different part of India ispresent in both the metro cities as well as
in small towns. Big bazaar can attract more customers by different variety an d
assortments. They can improve customer satisfaction by providing home
delivery services. We can conclude that Big Bazaar has one of the major retail
industry in india. Working environment is good and also the various facilities is
provided to increase thecustomer services. There exist a healthy & strong
relationship between employees and managers. The employees accept their
responsibility wholeheartedly and perform the services inwell manner that
satisfied the customers.