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  • Spectrum Creative - Sales PPT Slide

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    ANDRES VILLA
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    8 views1 page

    Spectrum Creative - Sales PPT Slide

    Uploaded by

    ANDRES VILLA

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 1

    Spectrum Creative Solutions for Hartwick College

    Customer
    Private liberal arts and sciences college
    of 1480 students, located in Oneonta,
    NY

    Objective
    Increase enrollment from accepted
    students by increasing participation in
    “Test Drive” days

    Solution
    Cross-media campaign for “Test Drive”
    Days using PersonalEffect XM
    •Personalized invitations
    •Image personalization
    •RURL Web sites

    Results
    •30% increase in participation
    •33% increase in overnight stays
    •Increased enrollment by 20 students--significant relative to overall population

    Copyright 2009 XMPie. All Rights Reserved. 1

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