The Phenomenal

Yogurt in your
Backyard

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 Group Members

Alap, Cristine Abalos, Angelito Ferrer,Krisha Balolong, Junjun Maramba, Jela Bagtas, JP

Leader Member Member Member Member Member

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 Vision and Mission

 To be among the successful leading company bringing healthy and natural combine products, and

franchise tycoon in different towns and cities in Pangasinan.

 To promote healthy and affordable organic yogurt product to improve people way of living.

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 Business Name Product Name Business Logo

Yogu-licious Bluepea Yogu

Business Tagline Location of the Business Type of Business Organization

“Small Cup with Healthy Pleasure” G/F Metro Plaza Complex, Sole Proprietorship
Dagupan City

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 Strength Opportunities

 Organic  Support local farmers

 Strategic plan  Contribute livelihood projects

 Environmental and Health impact  Local Distributor

Weaknesses Threat

 Organic farming is less productive than conventional  Similar benefits to competitors

 Insufficient resources  Other companies have an impressive campaign.

 Ingredients are highly perishable  As organic food carves out greater share of the market
expand, the carbon footprint of organic food
 Insufficient Capital distribution may exceed that of conventional food.
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 The Production Process
1. Boil the carabao’s 2. Let it cool for 15-30 3. Mix the plain yogurt
milk mins. Set Aside into the carabao’s milk.

6.Make blue butterfly 5. Place in a sanitize 4. Fermentation until

pea to a paste. container and put inside it’s thickened.
the refrigerator .

7.Mix all the ingredients 8. Finish Product

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 Marketing Strategy

Tarpaulin

Social Media Account

Flyers

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 Long –range Objectives

1. Be the first supplier of Blue Butterfly Pea Yogurt in different grocery stores around
Pangasinan once it is launched.
2. Product innovation by launching another flavor for the first three (3) months.
3. To build and launch a bigger and better store within a year.
4. To establish a good customer service to win customers loyalty by achieving in a social
manner and responsible enterprise.
5. To increase market share by 10% within three (3) years.

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 Major Assumptions
1. The sales volume will increase 10% annually, while the selling price would remain the same for the
succeeding years.

2. Estimated useful life of machineries in 5 years.

3. Estimated useful life of kitchen equipment is 1 year.

4. All supplies will be expensed outright since the cost is relatively low.

5. Just in time inventory system will be used.

6. Cost of Capital of 12% will be used in the computation of Net Present Value and Internal Rate of Return.

7. Estimated useful life of food cart is 5 years.

8. Yogu-licious will be a Barangay Micro Business Enterprise (BMBE) for tax exemption.

9. Annual withdrawal by the owner will be ₱ 10,000.00.

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 Social Responsibility

Social Responsibility
 To our Costumer
 To our Stakeholders

Social Contribution
 The business is expected to make an adequate tax contributions to the government. They will ensure that cleanliness
and protection are maintained and that the Bureau of Food and Drugs inspection is passed .

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Thank
you..

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