LEADERSHIP

GEORGIA TECH
 Before We Begin

In your Notebooks:
• Network Leader’s Handbook
• Scholarship Handbook
• Account Passwords Form
• List of LGT 2017 Attendees

General Information:
• One hour agenda blocks – presentation followed by workshop
• Lunch and Awards – 12:00-12:45pm
• President’s Update – 1:00-2:00pm
• Afternoon session resumes at 2:30pm
• Continuous Break available all day on 3rd Floor
WELCOME FROM
THE ASSOCIATION
DAVID BOTTOMS, MGT 01, CHAIR
JOE IRWIN, IM 80, PRESIDENT & CEO
INTRODUCTIONS
 GTAA Alumni Outreach Staff
Outreach
Len Contardo, VP

Networks and Groups Marketing Support

Janet Kinard, Director Symone Grady, Manager
Kat Ballou, Senior Manager
Susan Leonard, Volunteer Coordinator

Marketing and
Communications
 THE ROLE OF
NETWORKS AND
AFFINITY GROUPS

JANET KINARD, DIRECTOR

 The Mission of GTAA

The mission of the Georgia Tech Alumni Association is to promote and serve
our alumni and the Institute.
• We will continually create relevant and meaningful programs for current
and future alumni to foster life-long participation and philanthropic
support.
• We will communicate the achievements of the Institute and our alumni,
maintain its traditions and engage the campus community.
• Underlying all that we do is a belief in the value of education, the
commitments to integrity and exceptional customer service, and a pledge
that we will perform in a fiscally responsible manner.
 The Mission of GTAA

The mission of the Georgia Tech Alumni Association is to promote and serve
our alumni and the Institute.
• We will continually create relevant and meaningful programs for current
and future alumni to foster life-long participation and philanthropic
support.
• We will communicate the achievements of the Institute and our alumni,
maintain its traditions and engage the campus community.
• Underlying all that we do is a belief in the value of education, the
commitments to integrity and exceptional customer service, and a pledge
that we will perform in a fiscally responsible manner.
The Mission of GTAA

155,000 Progress
Alumni & Service

PROMOTE & SERVE

Who are the GT Alumni?
 Who are the GT Alumni?
155,000 Living Alumni 66% Bachelors

107,000 Emailable 26% Masters

78% Male
7% PhD
22% Female

8% 60% College of Engineering

58% 15% Scheller College of Business
17% Asian 8% 8% College of Sciences
6% 7% College of Computing
5% African American
6% College of Design
4% Hispanic 3% Ivan Allen College
74% White

48% of our alumni graduated after 2000

 The Mission of GTAA

155,000 Progress
Alumni & Service

Networks and
Affinity Groups

PROMOTE & SERVE

A Tale of Two Networks
Northern California
• 14,500 sq.miles
• Total Alumni - 4,500
• Average age – 43
• 44% Bachelors 41% Masters 15%
PhD
• 78% Male 22% Female

Northern Alabama
• 5,600 sq.miles
• Total Alumni – 1,180
• Average age – 55
• 60% Bachelors 33% Masters 7% PhD

• 86% Male 14% Female

 The Role of Networks and
Groups
155,000 Progress
Alumni & Service

Networks and
Affinity Groups

Relevant and PROMOTE & SERVE

Meaningful
Programs

Network and
Group Leaders
 Guiding Principles

Networks and Groups support our mission through activities

that provide meaningful connections.
• Volunteer commitment
• To be an Ambassador for Georgia Tech in your community
• To uphold the mission and reputation of GT through your actions
• To manage your activities and align them with the mission

• GTAA commitment
• To recognize the commitment of our volunteers
• To provide strategic direction
• To facilitate relevant programs and events
• To develop clear standards and expectations
• To provide appropriate and timely resources
• To foster positive interactions
WORKSHOP #1:
CREATING YOUR
ELEVATOR PITCH
 Workshop #1: Elevator Pitch

Outcomes:
What do you say to a fellow GT grad you meet in a parking lot?
Why should an alum join your leadership team?
 Review your Network’s Demographics

 10 minutes – Table Discussion

• Share one event that you did last year that really sticks in your head. Why?
• What is it about your network that compels you to continue your leadership
or involvement?

 10 minutes – Create Your Pitch

 SHARE!
MISSION-DRIVEN
ACTIVITIES
NEW IDEAS FOR BUILDING
SUCCESSFUL NETWORKS
AND GROUPS
 The Mission of GTAA

The mission of the Georgia Tech Alumni Association is to promote and serve
our alumni and the Institute.
• We will continually create relevant and meaningful programs for current
and future alumni to foster life-long participation and philanthropic
support.
• We will communicate the achievements of the Institute and our alumni,
maintain its traditions and engage the campus community.
• Underlying all that we do is a belief in the value of education, the
commitments to integrity and exceptional customer service, and a pledge
that we will perform in a fiscally responsible manner.
Alumni Outreach Focus Areas

 Networking
Education and  Professional Development
Career Support  Campus and Alumni Speakers
 Travel

 Roll Call
 Local scholarships
Philanthropy  Local Community Service
 Volunteering at Georgia Tech
 

 Game watching
Social  Student Send-offs
Engagement  Social Networking
 Sharing Georgia Tech news and information
 Impact on the Networks and
Groups
What does this mean for Networks and Groups?
• Efforts are more focused
• Activities align with mission
• Increased flexibility for planning activities
 Increased Success

How will we measure success?

 Examples of Mission-Driven
Activities
Education and Career Support
• Speed networking event Philanthropy
• Speaker Series • Roll Call challenge
• Alumni travel presentations • Fundraising gala
• Guest GT Faculty lecture • TEAM Buzz initiative
• Tour of local business • Volunteer on-campus for
• Focused book club events like SAA Kick-off
• Hold a sports tournament

Social Engagement
• Game watching events
• Student Send-off
• Away game tailgates
• Host a Family picnic
• Welcome to the Neighborhood
• Share news of your local scholarship winner
WORKSHOP #2:
BRAINSTORMING NEW IDEAS
FOR EVENTS AND ACTIVITIES
 Workshop #2: Case Studies

Outcomes:
What events can we do to meet our network or group’s goals?
How do we ensure that these events fit us and the mission?
 10 minutes – Table Brainstorming
• Review your table’s scenario
• Brainstorm activities and events – NO LIMITS!

 10 minutes – Complete the Planning Template as a group

 SHARE!
 RESOURCES
YOU CAN USE
TOOLS TO SUPPORT YOUR
ENGAGEMENT ACTIVITIES
New Leaders Resource Guide

www.gtalumni.org/toolkit
 Scholarship Process
Now Start Your Fundraising!
November 15 Scholarship Application is available
January 25 Scholarship Application deadline
February 1 Applications provided to the networks
March 5 Due date for All scholarship recipient names
April 1 All students receive their financial information
May 1 Student deposit deadline
June 1 Updated financial report from GTAA
August Disbursement of half of scholarship monies
January Disbursement of second half of scholarship monies

Note: At least one-half of your total scholarship award(s) must be in

your account by June 30 with the balance due December 31.

http://www.gtalumni.org/s/1481/alumni/17/interior-wide.aspx?sid=1481&gid=21&pgid=12219
 MARKETING PANEL
DISCUSSION
DAWN CHURI, VP MARKETING
SARA BLANCHARD, IMODULES PROGRAM MANAGER
SYMONE GRADY, MARKETING MANAGER