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Magic Delight: "Squeeze More Fruit Out of Life"
Magic Delight: "Squeeze More Fruit Out of Life"
TARGET
MARKET
MARKET
SEGMENTATION
COMPETITIV
E ANALYSIS
SWOT
ANALYSIS
MARKETING
MIX (4 P’s)
BEVEREGES
BEVEREGES
MARKET (INDIA)
ALCOH
SOFT
OLIC
DRINKS
DRINKS
INDUSTRIAL ANALYSIS
NECTAR 10%
Primary Market
Youth:
Kids: Teens: Experimen Worki Hous
Fond More tal and
of Fruit experi more ng ewiv
Juice mental
buying
power
people es
Market Segmentation
• Geographic variable
Variables • Demographic variable
used for • Psychographic variable
segmentation: • Behavioral variable
Geographical Variable
Seek to serve both
Metropolitan Cities,
domestic and
major cities of the Density of area: Climate: Tropical
international
states, and towns
customers
Occupation:
Income:
Gender: Family size: Education: Students,
Age: All Middle and
Both male Doesn’t Doesn’t working
age groups Hi end
and female matter matter and retired
customers
people
Psychographic Variable
Personality No
Lifestyle Yes
Value Yes
Attitude Yes
Behavioral Variable
Benefit sought
Product usage rate
Brand loyalty
Profitability
Income status
Competitors
Tropicana by PepsiCo
Real Fruit Juices by Dabur
B-Natural by ITC
Safal by Mother Dairy
Paper Boat by Hector Beverages