* Houston 4-H CEO

All About the Business Plan

Presented by Sheryl Nolen, CEA 4-H

WebEx Houston4HCEO1 September 29, 2015
*Career & Entrepreneur Options (CEO)
* Learn about running a business
*Tapping into your talents
*Work hard, make money
*Grow your creative genius
*Presentation and communication skills
*Trade Show exhibit and contest
*A chance to dream BIG
Self- Directed
Online & Face to Face

*Houston 4-H CEO

* WebEx online meetings
* Weekly assignments
* Self Directed activities
* Guest presenters
* Participants sharing ideas
* YOU Tube video projects
* Trade Show Established and
Prototype businesses
* Face to Face sessions
* Resources on Web Page

Technology Assisted Learning

*Schedule
* Starts a business
* Inventor
* Creative genius
* Dreamer
* Talented

Are you an Entrepreneur?

*Entrepreneur?
 What are your dreams?
What things do you like to do?
What are you good at?
What things do other people think you are good at?
What would you like to be good at?
Do you know why you want to be good at it?
What do other people think you should do when you
start working?
Can you make money at your thing?

*What’s Your Thing?

http://www.teachingkidsbusiness.com/resource-center-whats-your-thing.htm
 * What’s his thing?
* What did he invent?
* Why did he do it?
* Did he do it alone?

*Guess Who?
 * Ideas - “next big idea” constantly thinking
* Dreams - thoughts, images, hopes
* Vision – idea and dream in great detail
* Concepts-summary of the idea, how it will work

Mission Statement, Goals &

Objectives, Philosophy

*Ideas, Dreams.
Visions and Concepts
 *Are you ready to be
the Boss
Houston 4-H Career & Entrepreneur Options (CEO)
Top 10 Traits of Entrepreneurs
1. Confidence
2. Persistence
3. Integrity
4. Creativity
5. Enthusiasm
6. Determination
Do you have 7. Risk-taking
these traits ? 8. Hard-working
9. Adaptable
10.Independence

Reference: You’re The Boss Lifeskills & Entrepreneurship Program/2000 YoungBiz

Media by Bonnie Drew - ISBN 1-56688-565-5 Lesson 3 . Pp.15-18
*What does it take?
 * Research similar businesses
* Identify target customer
* How are they finding customers
* Where is the business
conducted
* What will it cost to start the
business
* How much do you expect to
make

Neighborhood
Survey
*Do Some Research
http://www.teachingkidsbusiness.com/business-cases.htm
*What is your IDEA?
 * A Service something you can do
for others
* A product you want to make or
invent and sell

*Entrepreneur Idea
 * Fashion Design
* Food & Nutrition
* Dog Project
* Personal
Development
* Family Life
* Horticulture

*4-H Project as a
Business
 .
* Mission Statement/Vision
* Company Goals & Objectives
* Business Philosophy
* Business Background
* Describe the business
* Describe your most important
company strengths

*What is the PLAN?

 * Describe the Product/Service
* Product Features/Benefits
* Describe Customer
* Competition
* Location of Business
* Operations
* Marketing Plan
* Financial Plan
* Timeline
* Executive Summary

*Plan Basics
Real Values of the business plan is the process … think and re-think.
Mission Statement It is the Mission of Advance Auto Parts to provide
personal vehicle owners and enthusiasts with the vehicle related products
and knowledge that fulfill their wants and needs at the right price. Our
friendly, knowledgeable and professional staff will help inspire, educate
and problem-solve for our customers.

Slogan / Motto
We are Ready in Advanced!

*Step 1 Mission
Mission Statement Dole Food Company, Inc. is committed
to supplying the consumer and our customers with the
finest, high-quality products and to leading the industry in
nutrition research and education. Dole supports these goals
with a corporate philosophy of adhering to the highest
ethical conduct in all its business dealings, treatment of its
employees, and social and environmental policies.

Slogan / Motto
Dawn of the Nutrition Age

*Mission Statement &

Motto
 * Name of the Business
* Describe the business
* Location - Store Front,
distribution, internet
* Type of Business

*Background information
 * What are you going to offer customers?
* How will it be produced?
* What is the need for this product or
service?
* How will it improve customers lives?
* What makes it unique?
* What can e done to customize it for
individual customers?

*Describe the Product

or Service
* What image will represent your business?
* What makes it identifiable?
* What does it say about your business?

*Logo
Customers
* What are the age ranges of target customer?
* What is their income level?
* Who do they buy from now?
Competition
* Who are your competitors?
* What are their greatest strengths
* What are their key weaknesses
* What will you do to beat your competition?

*Market Analysis
* Watching for money making opportunities
* Opportunity the “right time and place”
* Luck –Where opportunity and preparedness meet

What is your “money making” idea?

*Opportunity is
everywhere
 * Write your profile – What are your entrepreneur
traits, talents and skills
* Develop a business idea / Product or Service
* Start Market Research
* Develop Mission Statement
* Company Goals & Objectives
* Business background
* Describe business
* Identify business strengths and weaknesses
* Complete Market Analysis/ Customers &
Competition

*Session 1 Assignment
*Are you the next
4-H CEO?