SOUTH

KOREA
 KOREA
• The capital is Seoul (Sŏul).

• South Korea, country in East Asia.

• The country is largely mountainous,

with small valleys and narrow
coastal plains. 

•  South Korea’s climate is

characterized by a cold, relatively
dry winter and a hot, humid
summer. 
FINANCE TRASPORTATION
 KOREAN LANGUAGE:
HANGUL
• King Sejong the Great invented Korean alphabet in 1446.
• Alphabet organizes written language into syllabic units.
• 14 consonants & 10 vowels.
• Hangul (Korean Alphabet)
• Purely phonetic alphabet
• 14 consonants
•ㄱㄴㄷㄹㅁㅂㅅㅇㅈㅊㅋㅌㅍㅎ
• 10 vowels
•아야어여오요우유으이
• Hangul is a scientific system, invented following the shapes of
vocal organs as they make sounds
 CULTURAL LIFE

Two of the most important • Rituals marking life-cycle

holidays: milestones and the
observation of holidays and
• Sŏllal (Lunar New Year) ancestral rites.

• Chusŏk (harvest moon • Completion of a baby’s first

festival, often referred to as 100 days, one’s marriage,
the Korean Thanksgiving), and one’s 61st birthday.
Sŏllal (Lunar New Year) Chusŏk (Korean Thanksgiving)
 CULTURAL LIFE

Traditional elements of
holiday:

• formal, respectful
greeting of elders

• rice cakes (ddŏk)

• wearing of traditional
 Food is an important part
of Korean cultural identity. 
Korean meal
generally consists of:

• rice,
• soup or stew
• number of side dishes
(kimchi, or pickled
vegetables.)
 KOREAN GESTURES
Finger Peace
Heart Pose
 KOREAN GESTURES
Pinky Hand on
Swear Nape
 KOREAN GESTURES
Invitation to drink Greetin
booze gs
 Communication Problems and
Issues
• Why Koreans struggles to speak english?
• Koreans are rude?
• The South Korean communication pattern is generally indirect and
quite verbose. 
• They will seldom give a flat ‘no’ or negative response, even when
they don’t agree with you.
• South Koreans generally speak quite firmly and use less gestures and
facial expressions.
• Koreans are generally not very physically affectionate with one
another. However, male friends may touch one another more than
Western man, and girls may walk hand-in-hand.
• Personal space is not guarded very closely in Korea.
 TIPS
:
• People do not point with their index finger but
rather with their entire hand.
• During a discussion or friendly conversation,
make full eye contact with the person you are
talking to. 
• Use two hands or your right hand alone to offer
or receive something.
• It is considered rude to make a fist with your
hand while placing the thumb between the
THANK YOU!