Current Problems:

• Different channels for purchasing supporting

equipment of farming.
Target – Large Farmers • Farmers have to travel long distance to sell their
products.
• No fixed sellers, currently dependent on mandis to
sell the product.

Service:
Inbound logistics: Marketing Sales: Continuous support for
Outbound logistics:
Sourcing Operations: Advertising farmers.
Distribution channels
Procurement Setting up supply chain for Promotion Which crops to grow
Identifying sellers
Costing flow of materials Pricing What resources are
required.
To make business Sustainable:
• Recruit experts with in depth
knowledge of farming.
• Provide end to end support to To make business Profitable :
farmers. • Revenue sources:
• Onboarding vendors with high 1.Farmers
quality products. 2.Vendors on board fees
• Include Value in pricing towards 3. Commission from sellers
seller.
• Optimization of supply chain Cost-
• Including online channel of 1. IT infrastructure
distribution. 2. Manpower
• Create a platform that 3. Experts
collaborate vendor, farmer and
buyer.
Measuring success:
• Increase in farmers income with/o
nurture farm
Build- • Vendors onboarding
• Being largest farming industry, start with UP and west • Demand
Bengal.
• Choosing small villages initially
• Creating awareness among farmers in these states.
 Cash in your chips

Define the Problem

Should the marketing department of Wingles potato chips increase their

price or downsize their product?

Understanding the current situation

- Largest raw material cost- Potato

- Due to massive draught, Potato production affected.
- 25% reduction of potato supply.
- Thus wingles had to buy 25% potatoes at premium prices

State the goals

To maintain the already slim gross profit margin.

 Analyze each given action
Increasing price by 20%
Possible consequences:
1. Consumer may stop buying wingles product due to high prices.
2. Wingles might not able to pay their debt.
3. It may reduce its brand name and people might not prefer further
new products.

Downsizing the product

Possible consequences:
1.Since consumer not much concerned about labels, thus this criteria may
succeed and wingles will be able to pay its debt.
2.Since wingles is already a leading brand, consumer will still consider to
buy.

Alternate option:

Wingles can introduce another product in market which uses any other raw material such maize, corn/.
Using its brand name, it can make a good sell of those product.