Information, Education &

communication for health(IEC)

DR.T.Nanthini
Associate Professor,
CON,MTPG&RIHS.Puducherry.
 IEC
 Information, education and
communication (IEC) is a
combination of multiple
strategies that enable
individuals, families,
groups, organisations and
communities to play active
roles in achieving,
protecting and sustaining
their own health.
 Information, Education and
Communication (IEC)

IEC is an approach, which attempts to change or

reinforce a set of behaviours in a "target audience"
regarding a specific problem in a predefined period of
time
Behaviour Change Communication (BCC)

BCC is an interactive process for developing

messages and approaches using a mix of
communication channels in order to
encourage and sustain positive and
appropriate behaviours.
 Steps in communication
activities
Situation analysis:
Understand demographic, socio- cultural,
epidemiological, and behavioural aspects of the
target population for communication initiative

Pretest:
To know the prepared materials convey the
accurate meaning

Selection of channels:
Penetration and popularity of the channels
should be important
Steps in communication activities
Repetition:

Repetition of the same message several

times influence behaviour

Monitoring and evaluation:

Changes and impact assessment

 Communication process

Sender Message Channel Receiver Effect

Feed back
 AV Aids

Audio Audio visual

Visual
Radio Cinema
Tape Recorder Television
PA System Projected Non Projected VCP,VCR
CDs VCD,DVD
Transparency LCD
Slides 2D 3D Computer
Filmstrips
Opaque Posters Model
Charts Mock up
Graphs Object
Maps Specimen
Flash card Diorama
Flannel graph
Book
Booklets
Brochures
Hand bills
Flip books
Photos
 AV Aids

Class room Teaching Community education

Posters
TPs
Flip charts
Slides
Flip books
Video film
Flash cards
Charts
Hand bills
Graphs
Film shows
LCD
PA system
Computer
Flannel graphs
Books
Exhibition
Modules
Slides
Photos
TV shows
Models
News papers
Specimen
Magazines
Brochures
Folk media
5 Ws of Communication

Who says
What
In Which channel
To Whom
with What effect
To communicate effectively,
we need to put ourselves in our audience’s shoes and
see things from their point of view.
Media tools…
Know your Message
Know your Approach
Know your Target Audience
 Effective messages

 Command Attention
 Clearly Stated
 Communicate a Benefit
 Constantly Repeated
 Reach the Heart and Head
 Create Trust
 Call for Action.
 We cant change everyone,
but everyone can change someone!
THANK YOU!