RG Printworks is a small, home-based printing business in Dagupan City and Mangaldan that offers services like sticker printing, invitation cards, business cards, and personalized items like mugs and fridge magnets. It is a sole proprietorship aimed at providing high-quality printing at competitive prices. The business markets through its Facebook page and via calls and messages to answer customer queries and update them on order statuses. Its target market segments include local small businesses needing labels as well as demographic and geographical groups in nearby towns.
RG Printworks is a small, home-based printing business in Dagupan City and Mangaldan that offers services like sticker printing, invitation cards, business cards, and personalized items like mugs and fridge magnets. It is a sole proprietorship aimed at providing high-quality printing at competitive prices. The business markets through its Facebook page and via calls and messages to answer customer queries and update them on order statuses. Its target market segments include local small businesses needing labels as well as demographic and geographical groups in nearby towns.
RG Printworks is a small, home-based printing business in Dagupan City and Mangaldan that offers services like sticker printing, invitation cards, business cards, and personalized items like mugs and fridge magnets. It is a sole proprietorship aimed at providing high-quality printing at competitive prices. The business markets through its Facebook page and via calls and messages to answer customer queries and update them on order statuses. Its target market segments include local small businesses needing labels as well as demographic and geographical groups in nearby towns.
RG Printworks is a small, home-based printing business in Dagupan City and Mangaldan that offers services like sticker printing, invitation cards, business cards, and personalized items like mugs and fridge magnets. It is a sole proprietorship aimed at providing high-quality printing at competitive prices. The business markets through its Facebook page and via calls and messages to answer customer queries and update them on order statuses. Its target market segments include local small businesses needing labels as well as demographic and geographical groups in nearby towns.
TYPE OF RETAILING SERVICE RETAILER • To provide our customers a product or output that is better if not the same level than what other printing businesses provide .
• To create value for our customers
and establish healthy and progressive relationship with them. CHANNELS MULTI-CHANNEL • Facebook Page to cater queries, • Email for sending and receiving price quotations, and as well as to designs, images, and files to and post services offered. from the customer.
• Mobile to answer customer calls
and to update them with the situation of their orders. ONSUMER BUYING BEHAVIOR ECONO MY FAMIL Y REFERENCE GROUP SOCIAL FACTORS THAT INFLUENCES CONSUMER BUYING BEHAVIOR CULTU RE MARKET SEGMENTATIO COMBINATION OF: BEHAVIORAL GEOGRPAHICAL - one of our target market includes small - people residing in Dagupan City, businesses and online sellers that Mangaldan, San Jacinto, San Fabian and require sticker labels for their products. nearby towns
- they practice a purchasing habit for the
DEMOGRAPHICAL same particular use which is sticking the - social status of the customers labels to their product - occupation (student, business owner, employee, etc.) - age and gender THANK YOU FOR LISTENING!