JWT ADVERTISING AGENCY

INTRODUCTION
• JWT is one of the largest advertising agencies in the
United States and the fourth-biggest in the world. It is one
of the key companies of Sir Martin Sorrell's WPP
Group(NASDAQ:WPPGY) and is headquartered in New
York. The global agency is led by Worldwide Chairman
and Global CEO Bob Jeffrey who took over the role in
1998. JWT was named Ad week magazine's 2009 "Global
Agency of the Year." JWT's remit is to create ideas
people want to spend time with.
• JWT's network has nearly 10,000 employees in more
than 200 offices in over 90 countries, who serve over
1,200 clients.
 HISTORY
• The JWT was founded by William James Carlton in 1864. Carlton's company was
renamed by James Walter Thompson in 1877 to The James Walter Thompson
Company, which eventually became J. Walter Thompson. It was acquired by WPP
Group in 1987. In 2005, the agency was "re launched" by dropping the name J. Walter
Thompson in exchange for JWT.
• JWT claims to be the first agency to:
• build the first full-service advertising agency
• create the first international network. Its London office opened in 1899.By 1930, the
agency had established offices in some 30 countries.
• pioneer ad careers for women. It hired the first female creative director in 1908.
• create the first-ever testimonial ad (it was for Pond's Cold Cream), in 1925.
• invent the grilled cheese sandwich for its client Kraft in 1930.
• produce the first-ever TV commercial in 1939.
• develop account planning in 1968. Stephen King is considered the father of account
planning.
• create the first advertisement in Second Life (Ford Argentina) be the first agency to
create its own television Christmas special in 2009, Macy's "Yes, Virginia"(JWT New
York)
 MISSION
• "Our job is to ensure that more people spend
more time with our clients' brands.  We need to
create ideas that people want to spend more
time with. The better the idea the more time
people will spend with it.“
VISION
• Improving the likelihood of producing high
quality advertising.
THANK YOU………
• Bayer
MAJOR ACCOUNTS
• Bloomberg
• Cadbury
• DTC
• Ford
• HSBC
• Huggies
• Johnson & Johnson
• Kellogg
• Kimberly-Clark
• Macy's
• Nestlé
• Nokia
• Rolex
• Royal Caribbean
• Shell
• Tim Hortons
• Unilever
• United States Marine Corps
• Airtel