“Nothing makes a woman

more beautiful than the

belief she is beautiful.”
Welcome To Opps Cosmetic Beauty Salon
WORLD - CLASS EXPERTISE NOW CLOSE AT HAN
SWOT Analysis
 STRENGTH

High quality manpower resources

Vast range of products and services

Distribution Channel

Unilever global technology capability

WEAKNESSES
High Services costs

Use of Hard Chemicals

OPPORTUNITIES
Brand growth through increased
consumption depth
Growth in Business of beauty saloons

Establish Opps Cosmetics Beauty Training

academy in Mumbai and New Delhi.
THREATS
Aggressive price competition from local
and multinational players

Availability of cheap beauty products

Everything a girl wants

Opps Cosmetics has a wide range of products in color

cosmetics that bring visible results
To add to this vast is a range of specialized skin care product
for the discerning women.
Keeping skin looking healthy and glowing is also a part of
looking great. Opps Cosmetics provide the complete package
with the skin care rang and the wide range of colors to spice
up the look.
 C T S
O D U
PR
PRODUCT CATAGORIES

One Opps Lipstick One Opps Radiant Rose

One Opps Nail Polish Powder.

One Opps Eyeliner One Opps Nail Enamel

One Opps Kajal Remover.

One Opps Strawberry Face One Opps Strawberry Silk

Wash 50 gms. Cream 50 gms.

One Opps Shampoo

New Product : Lipstick 3 in 1

Head Cap

3 in 1 Color Shades
DEFINITION

Also called as lip cosmetics, widely used by women.

It may be refer as color cosmetics.
Lipstick is a cosmetic product containing pigments oils, waxes,
and emollients that applies color and texture to the lips.
There are many varieties of lipstick
Lippy is a common British word for lipstick.
Characteristics of Lipsticks

Should cover lips adequately  Desirable degree of plasticity

Long last effect Pleasant odor & flavor

Make lips soft Free from sweating

Good degree of quality Shiny & smooth appearance

Completely free from Easily applicable & removable

grittiness Stable both physically &
Non- drying chemically

Non- irritating to skin of lips

Composition

Wax mixture Fragrance

Oil mixture Antioxidants

Bromo mixture Surfactants & other additives

Colors

Preservatives
Formula & Procedure

Ingredients Quantity Given

Carnauba Wax 10
Lanolin 5
Cetyl Alcohol 5
Castor Oil 65
Bromo Acid 2% of base weight
Colour Pigment (FeO + TiO2) 5% of base weight
Perfume q.s.
Bees Wax 15
General Manufacturing Process

Steps involved:
Melting and mixing
Molding
Labeling and packaging
Defects in lipstick

Formulation related • Mould related

Sweating - Laddering

Bleeding - Deformation

Blooming - Catering

Streaking - Mushy Failure

Seams