Global E-Marketing Strategies

Presenter
Room No.6
Global E- Marketing Strategy

• Global E-marketing is a process of

Planning and executing the conception,
Distribution,
Promotion,
Pricing of products and services in the global market.
Via computerized, networked environment such as
the Internet and World Wide Web.
& facilitate exchanges and satisfy customer demands.
• Virtual Marketing Platform.
• Reverse Marketing : Initiated via Customer rather than business entity itself.
Global e-Marketing Strategies
• Six Dimensions:
i. Business-to-Business (B2B)
• A B2B model of business involves the conduct of trade between business firm of one country to another
country firm via electronically.
• Benefits:
• Reduce transactions cost
• Enhance Efficiency
• Improve market linkage

ii. Business-to-Consumer (B2C)

• Business-to-consumer refers to the process of businesses selling products and services directly
to consumers, with no middleperson via internet.

iii. Consumer-to-Consumer (C2C)

• Customer to customer (C2C) is a business model that enables customers to trade with each other,
frequently in an online environment.
iv. Consumer-to-Business (C2B)
• Consumer-to-business is a business model where a consumer makes a product or service that an
organization uses to complete a business process.

v. Business-to-Government (B2G)
• Business-to-government refers to the business relationship a company can have with a government
institution.
• It commonly refers to the offering of products, services, or information online.

vi. Government-to-Business (G2B)

• Government-to-Business is the online non-commercial interaction between government &
business aim of providing businesses information and advice on e-business best practices.
Alternative E-business Strategies

• Bricks and Mortar

• Brick-and-mortar refers to a traditional business that has a physical store or stores where
customers browse and make purchases in person.
• E.g., Any Shop.
• Pure Click
• Pure-click or pureplay companies are those that have launched a website without any previous
existence as a firm.
• For e.g.: E-bay
• Bricks and Click
• A click-and-mortar business is based on investing in both a physical and online presence.
• E.g., Walmart
Strategies on e-documentation of Trade
Citations:

• Book
• www.investopedia.com
• www.Wikipedia.com