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Presented By:
PRASHANT KUMAR
M.F.TECH (2010-12)
About
About Blue
Blue Buddha
Buddha
Designing
Designing
Manufacturing
Manufacturing
Collection
Collection
Logistics
Logistics &
& SCM
SCM
Stores
Stores
Technology
Technology
References
References
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About “Blue Buddha”
In 1991 ,Zedex Clothing Pvt Ltd started.
In 2008 the Zedex have stepped into the retail industry by their own
brand known as “Blue Buddha" – the style guru.
Blue Buddha offers latest trends & lifestyle of today's men & women.
Turnover INR 40 Crore in 2010
Mr. Sanjay Gohel,Managing Director.
Total 55 stores in which 35 is in Gujarat.
Store area Approx 500-800 sqft.
SKU in store Approx 1700.
250 Staff working in Factory(Zedex).
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Vision
Blue Buddha aspires to emerge as an avant-garde fashion house
engaging with the entire fashion space from couture to prêt.
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Mission
Blue Buddha shall engage with ‘affordable fashion’ for the young and
society at large.
The product portfolio shall traverse across Men’s wear, Women’s wear
and Kid’s wear and with a focus on contemporary trends.
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In-house Designing
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Manufacturing
100% in house fabric Inspection and Cutting.
Computerized pattern making(Algotex,CAD).
Pin tables used.
Total 70,000 pieces/month Production Capacity(Sewing).
240 Sewing Machine(3 Unit).
10,000 Pieces /day Embroidery.
Barcode Scanner Used.
Workers Hired( Piece wise, Salary, Daily).
Store capacity(1.5 lacs meter).
One Roll is of about 120 meter.
Export to Dubai.( 8000-10,000 pieces) .
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CMT basis work done by some Factories. Content
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Collection Offered
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Transportation
Two type of Transportation
Local
Outside
For Local they use maruti Omni
Specification
Doors : 4
Disposition of shaft : ohc
Power PS (kW) : 38(28)/5500
Torque : 71/3500
Size Length x Width x Height: 4075 x 1575 x 1395
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Outside
Uses service of TCI XPS ,Xnar Narol ,Ahmedabad
This division provides express door-to-door service for time sensitive and
high value documents and parcels.
The company operates through its own fleet of 300 dedicated
XPS trucks and delivers to 13,000 locations in India & more than 200
countries overseas.
This division has four sub-segments viz. TCI XPS Surface, TCI XPS Air, TCI XPS
Courier and TCI XPS priority services, classified according to client needs.
Provide Online Monitering System.
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One Truck capacity 12 tons. Approx 100 roll.
Roll area covered when stacked 1.6m*1.6m*1.5m
Carton Size:
Small: 0.4m*0.4m*0.26m,fabric Contain 24.
Big: 0.83m*0.41m*0.55m,fabric contain 80 pieces.
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Material Handling
Trolley 0.68 m* 0.5 m *1.3 m used.
Rolls Specification.
Trousers Denim Shirt
Length: 44 m Length:135 meter Type :Printed
Weight: 14.65kgs Height : 1.4m fabric
Width:59.6” Width:62” Length: 89 meter
Height: 0.6 m Weight:30 kg
Width:0.8m
Height:0.7m
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Warehouse
Basement Warehouse 24.47m *17.22m.
Rack size (Single Block) 1.5m*1.1m* 1.3m
Unloading Area : 1.7m*7m*2.4m
Gate Specification 0.75m*0.92m
Height of warehouse: 4.3 m
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Packaging
21 Ironing Machine.
Fusing Machine 1.68m*0.9m,Model HP450.
Tube light of 16 w used(Osram).
Plotter 2.6m*0.37m*1m,Algotex.
CAD Board 1.23m*1.6m
Furniture Used.
1.85m*0.93m*0.93m(Thread Cutting)
0.8m*1.3m*0.35m(Ironing)
1.25m*0.9m*0.9m(Folding)
1.85m*0.93m*0.93m(Poly Packing)
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Technology
Shoppers.
Barcode Scanner
Intranet
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Stores Locator
Ahmedabad(6 ) Rajkot
Vadodara Junagadh
Anand Jamnagar
Haryana Palanpur
Surat Ghandhidham
Bharuch Porbandar
Navsari Patan
Mehsana Bardoli
Valsad Kota
Vapi Udaipur
Bhavnagar
Ankleshwar
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Stores under study
Zedex Clothing Pvt Ltd
132/2,Balaji Estate,Isanpur
Ahmedabad-382443
Mobile No:9825060110
Email: sanjay@bluebuddharetail.com
H.L.College Road
Mr. Harit Sheth
6, Patel Chambers, HL College Road
Opp. Red Rose Restaurant,
Navranpura, Ahmadabad – 380 009.
Mobile: 9974631908
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Maninagar
Shop No-4, Ratna Complex,
Opp.Bank of Baroda,
Maningar crossing road, Maninagar,
Ahmedabad
Mobile: 9825379420
Email: lovejain26@gmail.com
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A-14,Matrashakti Society,
India Colony, Opp.Sales India,
Bapunagar, Ahmedabad.
Mobile:9510954633
Email:navkar_gallops@yahoo.co.in
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Navranpur
Store located at the ground Floor .
Store started on 2009.
Franchisee owned store.
Mr Alarit Seth, Franchisee .
No of staffs – 2
Foot Fall is 20.
Sales is INR 10,000 Daily.
Area of Store is 700 Sqft.
SKU is 1600.
Replenishment Scheme is of 15 days.
Capri INR 800-1500
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Maninagar
Store started on Feb 2009.
Store located at the ground Floor .
Mr Monu Jain ,Franchisee
No of staffs - 2
Foot Fall is 15.
Sales is INR 36 lacs Yearly.
Area of Store is 425 Sqft.
SKU is 1400.
Replenishment Scheme is of 7 days.
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Shop No 6, ISCON Mall
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Bapunagar
Store located at the ground Floor .
Store started on 2008.
Franchisee owned store.
Mr Nalesh Morakhiya, Franchisee .
No of staffs – 3
Foot Fall is 25.
Sales is INR 10,000 Daily.
Area of Store is 100 Sqmt.
SKU is 1500.
Replenishment Scheme is of 30 days.
Size 28,32,&34 sales more than others in Jeans.
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Latest Offer
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Store positioning
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T- Shirts as well as casual shirts are hanged through sleeves in hanger
under Gondolas.
1 Changing Room
Store Room (optional) Back
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Inventory Style( Hanger, Shelf, Mannequins, Glass table) Content
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Target Customers
Middle class- middle upper class
The customers are being attended by the attainders.
Generally having youth collections
Other information:
It’s a private label brand.
Replenishment once in two week.
The stores are having intranet facility, thus the POS data is available to the
manufacturer .
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Advertising media
The advertisement of “blue Buddha” comes every weekend in newspapers like
“TIMES OF INDIA”, “DIVYA BHASKAR” etc
The store at ISCON Mall, which is a franchise store also does “sms” to their
customers so as to update them with the latest offers.
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References
www.bluebuddharetail.com
Survey Report By Prashant kumar.
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THANK YOU!
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