Global Media

And Politics
Himanshu Dhariwal
 What is Media ?
 The term media, which is the plural
of medium, refers to the communication
channels through which we disseminate news,
music, movies, education, promotional
messages and other data. ... It describes the
various ways through which we communicate
in society.

 The definition of media is the plural of medium,

or ways to communicate information.  An
example of media are newspapers, television,
radio, printed matter, Internet information and
advertising.
 What is Global Media ?
 Global media refers to forms of mass
communication that reach across the
world. Today that includes everything
from traditional media, such as TV, radio,
and newspapers, to social media like
YouTube, Twitter, and Facebook.

 By definition Global media is “the mass

communication on a global level,
allowing people across the world to
share and access the same
information.” It is indeed that
technologies made people's lives easier
all over the globe.
 What is Politics ?
 Politics is the set of activities that are
associated with making decisions in
groups, or other forms of power relations
between individuals, such as the
distribution of resources or status.

 A narrow definition of politics refers to

the activities of governments, politicians,
or political parties. ... Ordinary people
can participate in politics, and every
individual has the right to participate,
including people with disabilities.
 Global Media And Politics
 Media plays a major role in the world we live in because it
can be and is associated with many of our daily tasks. It is
used in classrooms for educational purposes and living
rooms for entertainment purposes. It has become a primary
source of information for people all around the world. Mass
media controls how the public creates and shapes opinions.

 Over the past couple of decades, politics has evolved and

is drastically different then it was in the past. Mass media –
print and electronic – has played a major role in society as it
is a primary source of information for the public. This role
comes with the power to influence public opinion.

 Politicians who know how to use the media as a tool have

the upper hand to influence the public.  They use media to
develop a brand/image they send to connect with the
country.