An opinion study on cigarette

consumption by youth of
Ahmedabad city

Sandeep Katakiya - 121

Tirth Shah - 127
 INTRODUCTION

• India is the second largest country across the globe in terms

of production of tobacco after china.

• About 12% of the world’s live in India with the second most
number of smoker in the world.

• There are almost 26.7 crores tobacco users in India according

to “The Global Adult Tobacco Survey India, 2016-17”.
 Contd..

• Gujarat ranked 1st in terms of tobacco production in India with

375000 tones contributing 46.55% of total share.

• The Indian tobacco crop is largely grown in the states of

Andhra Pradesh and Gujarat.
 Literature Review
Sr. Title of the paper Year Name of Author Findings of the
No. paper
1 Tobacco Survey Among Youth 2004 Vendhan Gajalakshmi, About 80% of
in South India Samira Asma, students
Charles W Warren consumes
tobacco products.

2 Linking Global Youth Tobacco 2006 Dhirendra Narain Sinha, Research found
Survey (GYTS) Data to the Samira Asma, that overall 4.2%
WHO Framework Convention Nathan R Jones of students
on Tobacco Control: The Case currently smokes
for India a cigarette.

3 Tobacco use among 2002
youth: a cross country
comparison
4 Smoking trends among 2014
women in India: Analysis
of nationally
representative surveys
(1993–2009)
Contd..
Group, The Global 25% of smokers
Youth Tobacco Survey smoked their first
Collaborative cigarette before the
age of 10 years.
Sonu Goel, The studies also
Jaya Prasad Tripathi, find that tobacco
Rana J. Singh use among man is
in declining phase
and among women
is increasing
 Contd..
5 Immediate Antecedents 2005 Alaattin Erkanli, All the survey smokers
of Cigarette Smoking in Carolina P, wore an ambulatory
Smokers With and Clancy heart rate and blood
Without Posttraumatic pressure monitor
Stress Disorder: A which was used as a
Preliminary Study cuing device.
6 Cohort study of all- 2000 Prakash C. Bidi smoking exhibited
cause mortality among Gupta, a very high risk that
tobacco users in Hemali C. was entirely
Mumbai, India Mehta unexpected.
 Contd..

7 Association of 2019 Samir Soneji, Quitting smoking early

Maternal Cigarette Hiram Beltrán- in pregnancy reduced
Smoking and Sánchez risk of preterm birth
Smoking Cessation even for high-frequency
With Preterm Birth cigarette smokers.
8 A Meta-Analysis of 2001 Kenneth D. Ward, Smoking is associated
the Effects of Robert C. Klesges with a greater rate of
Cigarette Smoking on bone loss and these
Bone Mineral Density effects are independent
of body weight.
 Contd..
9 Burden of cancer 2016 Susi Ari Kristina, Smoking was
attributable to tobacco Dwi Endarti, responsible for 65.7%
smoking in member Montarat of cancer deaths
countries of the Thavorncharoensap among ASEAN
Association of Southeast population.
Asian Nations (ASEAN),
2012

10 Electronic cigarettes: 2013 Priscilla Callahan- E-cigarette provides a

human health effects Lyon less harmful source of
nicotine than
traditional cigarettes

Research Methodology
Sample Size
Sampling Frame
Population
Sampling Technique
Data Collection Instrument
Data Collection Method
Source of Data: Primary Data
Secondary Data
Research Methodology
Descriptive Design
200
Male & Female of Ahmedabad City
Youth of Ahmedabad City
Non Probability Convenience Sampling
Structured Questionnaire
Survey/Personal Interview (Google Form)
Structured Questionnaire
Articles, Websites, Research Papers
 Data Analysis

No. of people(200) Cigaratte Brand

18-22 23-26 27-31 32-35 Marlboro Gold Flake Benson & Hedges
11% Classic Other

13%
48% 28% 29%

29% 14% 20%

10%
 Contd..

Cigarette preference among different age groups

Marlboro Classic Goldflake
30

21
18
12 12
7
5 4 4 4 4
2

18-22 23-26 27-31 32-35

 Contd..

Reason behind smoking among different age group

Just loved it Study Pressure Relationship Poblems
Family Stress Work Load
34

18
13 11 12 12
9
7 6 6 7 8 6 4 4 4
0 0 1 2
18-22 23-26 27-31 32-35
 Contd..

Smoked their first cigarette(Out of 200)

8% 2% 1%
< 18
18-22
23-26
41% 27-31
31-35
47%
 Contd..

Preferences along with cigarette

24% Tea/Coffee
33% Mouth Freshner
Pan Masala
Chewing Gum
Don't Prefer
19%
16%
10%
 Findings

• During the survey we found that females were more co-

operative as compared to men and they were also happy to
share their experience when they came to know that name is
not required.

• Most of the people don’t want to get disturbed while smoking.

• Most of the people prefer not to smoke nearby their home.

 Contd..

• Majority of chain smokers like to visit one regular shop for

smoking and they pay their cigarette money on weekly or
monthly basis to the owner.

• When smoker have company of someone, they interact more

and as a result of that they consumes more cigarettes.
 Conclusion

• According to WHO, more than 1.35 million die each year

because of tobacco consumption in India.

• Average cigarette consumption in india per person is 6.8

cigarettes/day.

• ITC's cigarettes had a market share of 77 percent in the

country
 Bibliography

• https://www.statista.com/statistics/1124611/india-gross-revenue-of-itc-ltd-by-
• https://www.rediff.com/news/report/rediff-labs-how-india-consumes-tobacco-part-2/201808
02.htm
• https://agriexchange.apeda.gov.in/India%20Production/AgriIndia_Productions.aspx?productc
ode=1001
• https://www.tobaccofreekids.org/problem/toll-global/asia/india
• https://agriexchange.apeda.gov.in/India%20Production/AgriIndia_Productions.aspx?productc
ode=1001
• https://www.who.int/tobacco/surveillance/survey/gats/GATS_India_2016-17_FactSheet.pdf
THANK YOU