MARKETING & PUBLIC RELATIONS

Marketing Strategies
F O R C A R D I O L O G Y, PA E D I AT R I C S ,
D E N T I S T RY & G A S T R O L O G Y D E P T S .

GRINTY BABU
01 TTGI170306
HC 2017
Marketing Strategies

1. Establish your target customers

2. Study your competition

3. Internal and external evaluation

4. Decide your long-term and short-term goals

5. Plan your marketing budget

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 Healthcare Marketing Strategies

 Offline marketing

 Social media marketing

 Reputation management

 Referral Programs

 Inbound marketing

 Traditional marketing – TV, Radio

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Advertising
 Offline Advertising

 Kiosks and banners

 TV Appearances & Radio shows

 Commercials & Ads

 Internal Marketing – building patient relations

 Feedback follow-ups

 Print media

 Call Management

 Campaigns
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Online Advertising

 Mobile Applications

 Optimized websites, blogs

 Digital marketing & mails

 SEO

 Paid search

 Social media marketing

 Online reviews
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 Third-party listings
 Cardiology

 Heart clubs – Separate heart clinics

 Patient Referral Programs

 Heart Campaigns

 Tie-ups & Collaborations

 Patient reviews

 Celebrity Doctors
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 Dentistry

Aggressive Advertising + Passive Advertising = Balance Advertising

 Social media ads and commercials

 Reliable patients

 Internal marketing

 Customized Apps and websites

07  Online free consultations

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Paediatrics

 Emotionally compelling offline media

 Tie-ups with schools & Montessories

 Referral programs

 Loyal and satisfied patients

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Gastrology

 Internal marketing

 Referral programs

 Kiosks and bill boards

 Reputation management

 Offline & online marketing

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