Retail Management

Assignment 1
Digital Retail Audit
Instructions
• It’s a group assignment (5 students per group). You can decide the
group members as per your choice.
• Select any e- retailer of your choice
• Carry out a complete retail audit on the pointers given in the
succeeding slides by identifying the positive and negative points.
• Total marks = 20
• The report should be in PPT format (no word doc).
• There will be a presentation on this assignment
• Date of submission = 21th Aug, 11.59 pm
 Website and social media
• Visual appeal and unique features (if any)
• Quick opening of site and ease of navigation
• Website content engagement
• Social media content engagement
• Use of virtual / augmented reality
• Use of chat bots / voice
• Payment gateways and policy ( invoicing, return policy)
• Customer support / complaint management
• Customer testimonials
• Attractive customer offers
• Use of Cookies
• Customer experience on the website (narrate your experience as a customer)
• Mobile friendly website
• Customer privacy policy
Recommendations for improvement
• What recommendations will you give to the e- retailer
for increasing sales and market share ? Explain in
bullet points