• Fill out the ballot on your desk

with your choice and insert it

into the box at the front of the
class.

Coke or Pepsi?
 Advertisements and Metaphor
• Advertisements often utilize metaphor to get the viewer to equate
their product with a theme, mood, or idea.
• The actual product is often pushed completely to side.
• Let’s take a look at the Coke advertisement once more
Coke is…
Coke is…
• Coke is fun

• Coke is unique

• Coke is joy
Now you
have a go at it
What is the underlying metaphor in
this Tesla advertisement?
Group Up and Find
the Metaphor
What Did You Find?
Try this one
on for size
How about
this one?
Hey You!
Yeah you. I need you to make an
advertisement for my product.
Something that’s gonna make ‘em
feel like they’re incomplete without
it.
Create a Metaphor
for Selling Timbits
Create a metaphor that might be used to
advertise Timbits.
 The Assignment
• In the groups that you are in, you will be tasked with
creating an advertisement that utilizes the metaphor you
have just created.
• The advertisement must:
• Be in video form
• Have a script which you will submit with the video
• A break down of how your metaphor functions in your
advertisement
• It is due on Wednesday, October 13th in class
Questions?