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    Dabur: - Dedicated To The Health and Well Being of Every Household - Aman Yadav

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    Jyoti Yadav
    Dabur India Ltd is an Indian FMCG company founded in 1884 that manufactures ayurvedic and natural products. It derives most of its revenue from consumer care products like hair care, skin care, and home care. Dabur uses a four-fold strategy of expansion, acquisitions, innovation, and regional branding. It promotes its brands through television, radio, newspapers and in-store displays. The company supports Prime Minister Modi's 'Vocal for Local' campaign to promote Indian goods.

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    Dabur: - Dedicated To The Health and Well Being of Every Household - Aman Yadav

    Uploaded by

    Jyoti Yadav
    63 views18 pages
    Dabur India Ltd is an Indian FMCG company founded in 1884 that manufactures ayurvedic and natural products. It derives most of its revenue from consumer care products like hair care, skin care, and home care. Dabur uses a four-fold strategy of expansion, acquisitions, innovation, and regional branding. It promotes its brands through television, radio, newspapers and in-store displays. The company supports Prime Minister Modi's 'Vocal for Local' campaign to promote Indian goods.

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    DABUR BRAND PPT

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    Dabur

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    Dabur India Ltd is an Indian FMCG company founded in 1884 that manufactures ayurvedic and natural products. It derives most of its revenue from consumer care products like hair care, skin care, and home care. Dabur uses a four-fold strategy of expansion, acquisitions, innovation, and regional branding. It promotes its brands through television, radio, newspapers and in-store displays. The company supports Prime Minister Modi's 'Vocal for Local' campaign to promote Indian goods.

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    63 views18 pages

    Dabur: - Dedicated To The Health and Well Being of Every Household - Aman Yadav

    Uploaded by

    Jyoti Yadav
    Dabur India Ltd is an Indian FMCG company founded in 1884 that manufactures ayurvedic and natural products. It derives most of its revenue from consumer care products like hair care, skin care, and home care. Dabur uses a four-fold strategy of expansion, acquisitions, innovation, and regional branding. It promotes its brands through television, radio, newspapers and in-store displays. The company supports Prime Minister Modi's 'Vocal for Local' campaign to promote Indian goods.

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    of 18

    Dabur

    -> Dedicated to the health and well being of every household


    -AMAN YADAV

    1
    Dabur Profile

     Dabur India Ltd is an Indian multinational consumer


    goods company, founded by S. K. Burman and
    headquartered in Ghaziabad, UP. It
    manufactures Ayurveda medicine and natural consumer
    products, and is one of the largest fast-moving consumer
    goods (FMCG) companies in India. Dabur derives around
    60% of its revenue from the consumer care business, 11%
    from the food business and remaining from the
    international business unit

    2
    3
    4
    Strategic Business Units

    SBU

    Consumer
    Consumer International
    Health Care Retailer
    Care Division Division
    Division

    5
    Products
    Health Care

    Hair Care

    Skin Care

    Home Care

    Oral care

    Foods

    Ethical 6
    Health Care

     Health Supplements
     Digestives
     Coughs and Colds
     Energisers
     Women’s Health
     Baby Crae

    7
    Hair Care

    8
    Skin Care

    9
    Home Care

    10
    Oral care

    11
    Foods

    12
    Ethical

    13
    14
    Revenue Share of Dabur India Products
    in 2021 by category

    15
    Strategy Used By Dabur

     Four Fold Strategy


     Expansion

     Acquisition

     Innovation

     Regional Branding
     Promotional Strategy
     Distribution Strategy

    16
    Promotion Strategy

     TV Commercial
     Radio
     Newspaper
     POP Display
     Wall Paintings
     Video Vans
     Sales Promotion

    17
    Vocal For Local- Strategy

    18

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