A STUDY ON EMPLOYEE MOTIVATION

IN TTK GROUP

BY
V. SESHADHRI B.com., MBA
 ACKNOWLEDGEMENT

• Dr. K. C. Vasudevan, Chairman

• Dr.
• Ms. P. Yasodha, The Head of the Department.
• Mrs. Lidia Gnanasekaran, The Class Advisor
• Ms. K. Manopriya, Internal Guide
• Mr. L. Ganapathy Subramanian, External Guide
• Friends and Office Colleagues
 INTRODUCTION

• What is Motivation

• Why Motivation

• Role of Motivation in Employee’s Growth

• Contribution to Organizational Goals

 OBJECTIVE OF THE STUDY

• To analyze the important factors of motivation.

• To study the effect of financial and non-financial
benefits on the employee’s performance.
• To study the impact of Job promotions on
Employees.
• To study employee’s psychological status in his
job.
• To provide valuable suggestions for the
Improvement of employee’s motivational level.
 SIGNIFICANCE OF THE STUDY

• To evaluate motivation of the employees.

• To necessitate the motivational programme.
• To utilize management ideas to enhance
employee’s motivation level.
• To provide future strategic guidance to
Organization regarding motivation programme.
 SCOPE OF THE STUDY

• To understand the expectation of every

employee.
• To understand employee’s satisfaction level.
• To help the Organization in motivational
guidance.
• To analyse the gap between employees
performance and Organization’s expectations.
 LIMITATIONS OF THE STUDY

• The research is confined to Chennai factory

only.
• No access to factory building due to temporary
nature of the research
• Data collection is stressful due to age factor of
the workers
• No scope for detailed comparative analysis
 COMPANY PROFILE

• TTK Group
• Founded in 1928 by T. T. Krishnamachari
• Indian Business Conglomerate
• Diversified Business in Consumer durables,
Pharmaceuticals, Bio Medical Services and
Maps
• Popular brands: Prestige Cooker, Kohinoor
Condoms, Woodward’s Gripe Water
 FOUNDER’S PROFILE

• T.T. Krishnamachari
• A Former Indian Union Finance Minister
• A leading Industrialist
• A Freedom Fighter
• A politician
• A philanthropist
 REVIEW OF LITERATURE
• Concept of Motivation

• Motivation process

• Significance of Motivation

• Motivation Theories
 RESEARCH METHODOLOGY

• Sampling Design

• Sample Size

• Sampling Procedure

• Nature of the research

• Data Collection Method

• Tools and Techniques

 QUESTIONNAIRE

• Questionnaire Design
Structural
Pre-determined
• Types of Questions
Open-Ended Questions
Close-Ended Questions
 WORK IN PROGRESS

• Data Collection

• Data Interpretation and Analysis

• Findings and Suggestions

• Conclusion
 SPECIAL THANKS

ANNA UNIVERSITY

SRI VENKATESWARA COLLEGE OF

ENGINEERING AND TECHNOLOGY