Presented By:

Group 5
Journey of Beyonce 05 AWARD &
RECOGNITION
A Musician, Singer, Dancer, Performer, Leader, CEO, and a Mother.
04
Total Grammy won – 28
Total Nominations - 79

03
Before Album Launch

Worldwide shows – More than 350 BEYONCE – THE VISUAL

NFL Superbowl Performance ALBUM - 2013
Performed at President Barack Obama’s 14 Songs & 17 Videos
inaugural ceremony.
02
BEYONCE : A BRAND

01
THE JOURNY BEGAN
Dangerously in love - 2003
Debuted in Girls Tym B’Day - 2006
Destiny child I AM… Sasha Fierce-2008
1st solo album in “4” – 2011
2003
 Beyonce-The Visual Album
Post Surprise
Recording of Launch
Album Distribution to
Collaboration with retailer within 72
Top music hrs.
producers- Hit-Boy, Created a mini
Sia and The-Dream. documentary to
Collaboration with describe album
Columbia records vision.
for global outreach Release on You-
tube, Facebook etc.
Launch strategy
No singles- all songs at same time
Avoid any leaks by keeping album top
secret
Each song accompanied with a Video
All songs in one go on iTunes
 Beyoncé shows power of
social media

4M 8M 67 M 25 M 14 M
GOOGLE + YOU TUBE FACEBOOK INSTAGRAM TWITTER

1.2 m tweets in first 12 hours after album launch.

 Problem Statement
Possible technical glitches

No full-blown campaign

Prone to leaks

Retailers’ response

International markets coverage

Fans Reaction
 Marketing Strategy

Provide
Branding Surprise
Something Timing
Prior Brand Be Exclusive Announcemen
Unexpected Without Prior
image gives a Sense of t
Essenes of announcement
confidence to Exclusivity & Sense of
surprise = value , Fans went
do things Surprise Excitement &
to the crazy
exclusively urgency
customer
 Learnings
01 Power of Digital Marketing

02 Make it exclusive, but not too exclusive

03
Be pioneer
Make it relevant

04 Sell your ethos

05 The power of visual content & Story telling 

Exhibits

01
The Facebook and Instagram Postings for Beyoncé
Talks about the posts Beyonce’ team posted on IG
and FB and the Likes and views

2012-13 : Physical album sales was reduced by 14%.

02 Digital sales increased by 3%Share of revenue from

streaming (Spotify, iTunes subscription) increased by
24%.

03 It talks about other artists album sales contribution in

digital and physical format.

04 It talks about Grammy awards won by Beyonce’

which shows she has been topping charts since long.
Exhibits

05 Breakup of Beyonce’s Album sales on USA.

06
No of shows during World Tours and revenue
generated shows the popularity and brand image.

07 Parkwood Entertainment Team Members

08 The iTunes store – cover photo of Beyonce

BEYONCE
Pretty Hurts……………………...... 4:18
Haunted…………………………... 6:09
Drunk in Love (feat. Jay Z)…...... 5:23
Blow……………………………....... 5:10
No Angel…………………………... 3:49
Partition……………………………. 5:19
Jealous…………………………….. 3:04
Rocket……………………………... 6:32
Mine (feat. Drake)……………….. 6:19
XO…………………………………… 3:36
***Flawless…………………………. 4:11
Superpower................................... 4:37
BEYONCE