AP05-EV04

"PRESENTACIÓN EN INGLÉS: CARACTERÍSTICAS DE UN PRODUCTO"

APRENDIZ
SELINE DAYANA LEÓN PABÓN

INSTRUCTORA
MARIA CLAUDIA LARA ILLERA

TECNOLOGO EN GESTION DE MERCADOS – 2282400

SERVICIO NACIONAL DE APRENDIZAJE – SENA
CENTRO DE COMERCIO
REGIONAL ANTIOQUIA MEDELLIN
12/SEPTIEMBRE/2021
 • In the following presentation we will offer our clients
INTRODUCTION one of our products, its characteristics and objectives of
our products, in the category of tangible products.
 STRATEGIC ANALYSIS

It begins with strategic planning as the first step in defining the plan of business. Every
organization large or small, today must have a strategic plan that guides its objectives.

VIEW
By 2030, we hope to consolidate ourselves as the best marketer of beauty products for
beauty salons and people, for which we are permanently committed to the quality, service
and fair price of our products.
 VALUES

• Offer our customers excellent quality products.

• Positioning in the sector and its surroundings.
• Warmth and speed of service.
• Diversity and good product assortment.
• Social responsibility.
 BEGINNING

•  Satisfaction and trust of our customers.

• Creativity and innovation.
• Work in partnership with our clients.
• Austerity and responsibility.
DESIGN

• Primer Facial Trendy. It is a product for skin

care, seeks to meet the immediate needs of
our customers in regarding your
requirements for beauty products, with a
wide range of high-quality news and
excellent prices for the well-being and
satisfaction of our consumers. For this we
work with quality, striving for the best
service to our customers and obtaining benef
its for our partners and the community
in general.
 FEATURES

• Texture: Gel, mattifies without leaving a dry or dull sensation, on the contrary it hydrates the
skin.
• Skin type: All skin types, especially oily skin.
• It is formulated to prepare the face before makeup, its astringent effect regulates oil during
the day, lengthening the duration of makeup.
• It has pink heart-shaped particles that are ultra-fast absorbing ingredients in the skin, leaving
it radiant and beautiful.
• It can be used every day.
 BENEFITS

• This product is good for the skin, as it provides nutrients.

   Contains:
• Cucumber extract.
• Collagen extract.
• Formes Officinalis Extract: It is a pore scrubber for oily and combination skin, it also acts as a
natural astringent that contains agaric acid, which overcomes any excessive secretion,
smoothing, tightening and hydrating the skin.
• Hydrogenated castor oil
 BRAND

•TRENDY: It is the commercial name of a company that offers makeup

or cosmetic products to the public registered since 2016. It is one of the
commercial brands that in such a short time in the market achieve a level
of success and acceptance by the public.
Currently it is only available in the city of Medellin in Colombia but it
has distributors nationwide.

• LOGO: We designed this logo since it is the one that will

obviously identify our brand in addition to our name.
CONTAINER

The material of our product is in a

glass container which is friendly
with the environment since it can
be reused to preserve other
products.
• SIZE: 100 ml
• MATERIAL: Glass
 Primer Facial Trendy, is characterized by:
• Immediate delivery.
COMPETITIVE • Fair product and price.
ADVANTAGE • Constantly new products on the market.
• We offer products with high profitability and margin
for all channels.