Team - Yottabytes

Varun Wadhwani (09BM8060)

S. Srikanth (09BM8049)
VGSoM, IIT Kgp
Computer based techniques used in spotting,
digging-out and analyzing business data.

•Quicker, fact-based decision making

•Simplified reporting

•Combination of multiple data sources put together, resulting

increase in efficiency.

•Solutions are mapped as per user requirement

What BI helps you do in FMCG
Increase the value of customer relationships
Respond quickly to changing markets and company
sensitivities
Launch new products sooner
Reduce inventory investment
Improve planning, scheduling, and the procurement
schedule
Maintain high quality standards
 What BI helps you do in Retail
Align their corporate and store operations around
critical revenue and profitability targets
 Identify report on, and analyze trends
 Gain visibility into key metrics across the chain
 Monitor turnover and employee productivity.
 Increase cost savings by comparing and
benchmarking performance
Optimization
 BI at a US Food Distribution Major

Strategic
Goals

Demand Sourcing Supply Chain Customer

Initiatives Initiatives Initiatives Initiatives

Some Analysis Areas
• General Analysis
• Sales Force Effectiveness
• Trade Promotion
Effectiveness
• Marketing Effectiveness
• Market Analysis
Some Analysis Areas
• Spend Analysis
• Supplier Performance
Analysis
• Item & Brand Analysis
• Bid Analysis
• Competitive Analysis
Some Analysis Areas
• Delivery Effectiveness
• SKU rationalization
Effectiveness
• Backhaul Effectiveness
• Carrier Performance
Analysis
Some Analysis Areas
• General Analysis
• Segmentation Analysis
• Contract Compliance
• Business Review Analysis
• Customer Profitability
Analysis

Business Functions - Functional Metrics, Reports, Alerts, Scorecards,

IT Functions - Dashboards, BI Tools, Databases,

Source: ITC Infotech

Source: Business Standard
 Data Transformation
POS

Logistics

Suppliers

Manufacturing
Source: IBM
 POS Retail Product
Date Dim
Date Key (PK)
RetailDateSales
Key (FK) Schema Dimension
Date Product Key (FK) Product Key (PK)
Day of Week Store Key (FK) Product Description
Calendar Week Promotion Key (FK) SKU Number
Calendar Month Customer Key (FK) Brand Description
Quarter POS Transaction Subcategory
Calendar Year Number (DD) Category Description
Sales Quantity Department
Sales Amount Package Type
Cost Amount Fat Content

Store Dimension
Store Key (PK) Customer Dim Promotion Dimension
Store Name Customer Key Promotion Key (PK)
Store Number (PK) Promotion Name
Store District Customer Name Promotion Type
Store Region Customer Address Promotion Begin Date
First Open Date Customer Class Promotion End Date
Last Remodel Date
Balance Scorecard-Retail
Store-1291
KPI Plan Actual Variance
Loyalty 50% 40% -20.00%
Cost of Services 50$ 60$
per Customer 20.00%
Rate of service 20% 15%
charges / profits -25.00%
Cost per agent per 100$ 95$
month -5.00%
Characteristics of KPI
Satisfy the SMART criteria
Leads to action.
Easy to understand.
Periodically reviewed and refreshed
Balanced not undermine each other.
To gauge their progress overtime.
Connected with the corporate goals.
Accountability of an individual
Few in number.
 Supply Chain Dashboard Report-FMCG
Raw Material Vendor Performance
RM Lot Rej
Vendor Name Shpmnts Cost/Unit Del.Shpmnt % Avg. Del.Days OTIF % Qty Rej%
Category %

Clariant Chem. 22 10 5% 0 86% 12% 2%

Colors &
B 2 20 50% 7 50% 1% 1%
Pigments
C 2 15 0% 0 100% 0% 0%

Cognis GmbH 1 14 100% 43 0% 0% 0%

Fatty
D 1 12 0% 0 0% 0% 0%
Substance
GODREJ IND. 10 13 70% 10 10% 0% 0%
FMCG- Supply Chain KPIs
Supplier Perspective:
Supply Lead time
Reponse Delay
Rejection rate
Online Rejections
OTIF
Percentage delay
Responsiveness to urgent deliveries
FMCG- Supply Chain KPIs
Manufacturing Perspective:
 Rejection Rate
 Material utilization
 Capacity utilization
 Stockout loss
 Write offs
 Space utilization
 Volume contribution of top 20% SKUs
 Overall Equipment Efficiency
 Equipment failures
 Production service level
 Inventory days of supply
 Cost per operation hour
 Power consumption per ton produced
 Wastage/scrap loss
FMCG- Supply Chain KPIs
Shipment Perspective:
Forecasting error
Fill rates
OTIF
backorders
FMCG- Supply Chain KPIs
Financial Perspective:
Inventory Turns
Sales
Asset turns
Total supply chain cycle time
Input Freight Costs
Tax and Surcharges
Manufacturing Cost
Inventory Carrying cost
Thank You!