WTW PPT Data Visulation

10/8/21
Data Visualization (DV) templates

Branded template designs to improve the effectiveness
of charts, tables and graphs
© 2016 Willis Towers Watson. All rights reserved.

DATA STORY #1: COMPARING A SINGLE VARIABLE OVER CONTINUOUS SCALE
1A-1 Double row, horizontal table with highlight
Chart title here

Optional subtitle here Optional callout.
Scale label 2002 2003 2004 2005 2006 2007
Variable
label 15 11 7 20 14 25
© 2016 Willis Towers Watson. All rights reserved. Proprietary and Confidential. For Willis Towers Watson and Willis Towers Watson client use only.
2
1B-1 Double column, vertical table with highlight
Chart title here

Optional subtitle here
Optional callout.
Scale label Variable label
2 100
3 80
4 60
5 40
6 20
3
1C-1 Line chart with labels with highlight
Chart title here

15% 15%
12%
10% 10%
Y Axis Label
6%
5%
4%
2%
0%
2003 2004 2005 2006 2007 2008
X Axis Label
4
1C-2 Line chart with labels and highlight
Chart title here

16%
15%
12% 12%
Y Axis Label
10%
8%
6%
4% 4%
2%
0%
2003 2004 2005 2006 2007 2008
X Axis Label
Variable
0 -9 +4 -6 +8 -10
label
5
1C-3 Line chart with labels and range callout
Chart title here

20%
16% 15%
15%
Y Axis Label
12% 12%
10%
8%
6%
4% 4%
2%
0%
2003 2004 2005 2006 2007 2008 2%
X Axis Label
Variable
label 0 -9 +4 -6 +8 -10
6
1C-4 Line chart with negative percentages
Chart title here

2003 2004 2005 2006 2007 2008

0%
Y Axis Label
-5% -5%
-6%
-8%
-10%
-10%
-12%
-15% -15%
X Axis Label
7
1C-4 Line chart with negative values
Chart title here

2003 2004 2005 2006 2007 2008

0
Y Axis Label
-5 -5
-6
-8
-10
-10
-12
-15 -15
X Axis Label
8
1D-1 Mountain chart with consecutive years
Chart title here

20
18
16
14
Y Axis Label
12
10
8
6
4
2
0
2001 2002 2003 2004 2005 2006 2007 2008
X Axis Label
9
1D-2 Mountain chart with year intervals
Chart title here

25
20
15
Y Axis Label
10
X Axis Label
10
1E-1 Pie charts series with highlight and callout
Chart title here

50% 35% 25% 15% 3% 2%
2001 2002 2003 2004 2005 2006
11
1F-1 Stock price chart
Chart title here Optional callout.

80
70 Loss
Gain
60
High Price
50 Low Price
Y Axis Label
40
30
20
10
0
Category A Category B Category C Category D Category E Category F
12
1F-2 Stock price chart

80
Opening
Price
70
High Price
Low Price
60 Closing Price
50
Y Axis Label
40
30
20
10
0
Category A Category B Category C Category D Category E
13
DATA STORY #2: COMPARING SINGLE VARIABLE OVER ORDINAL/NOMINAL CATEGORIES
2A-1 Double column, vertical table with highlight
Chart title here

Category Names Variable A
Category A lorem ipsum Optional callout.

1000
dolore consequence
Category B lorem ipsum

1200
dolore consequence
Category C lorem ipsum

1000
dolore consequence
Category D lorem ipsum

1900
dolore consequence
Category E lorem ipsum

875
dolore consequence
14
2B-1 Double row, horizontal table with highlight
Chart title here

Category Category Category Category Category Category

label label label label label label
Variable
15 11 7 20 14 25
label
15
2C-1 Vertical bar chart with highlight
Chart title here

Y Axis label
25
20
20 18
15
15 13
10 8
5 4
0
X Axis Title
16
2C-2 Vertical bar chart for percents with highlight
Chart title here

Y Axis label
25%
20% 18%
15% 15%
15% 13%
10% 8%
5% 4%
0%
X Axis Title
17
2C-3 Vertical bar for percents chart with highlight
Chart title here

60%
Optional callout.
50%
40% 36%
Y Axis Label
30%
20%
15%
11%
10% 9%
7%
5% 4% 3% 3% 3%
1% 1% 1% 1%
0%
15% 16% 20% 25% 26% 30% 35% 40% 50% 60% 75% 80% 85% 100%
-10%
X Axis Title
18
2C-4 Vertical bar chart with graphic callout
Chart title here

Y Axis label
25
20
20 18
15
15 13
10 19
8
4
2D-1 Horizontal bar chart with highlight
Chart title here

Ordinal/nominal category 4
(option of extending to two lines)
0 5 10 15 20 25
X Axis Label
20
2D-2 Horizontal bar chart for percents with highlight
Chart title here

Ordinal/nominal category 8%




0% 5% 10% 15% 20% 25%
X Axis Label
21
2D-3 Horizontal bar chart without X axis labels
Chart title here

Optional callout.
Ordinal/nominal category
(option of extending to two lines) 15
22
2D-4 Horizontal bar chart without X axis labels
Chart title here





0% 5% 10% 15% 20% 25%
X Axis Label
23
2E-1 Series of pie charts with highlight
Chart title here

50% 35% 25% 15% 3% 2%

labels labels labels labels labels labels
24
2F-1 Waterfall chart breaks down a single variable
Chart title here

150
$15
$119
100
$2 $100
Y Axis Label
50
-$36
-50
Category label Category label Category label Category label Total
25
2F-2 Waterfall chart with multiple categories
Chart title here

230 Total cost $228M
Category A $5M
Category B $3M
220
Category C $5M
Category D $5M
210
Category E $10M
200
190 Category F $200M
180
Key finding
26
DATA STORY #3: A SINGLE INTERVAL OF CHANGE IN ONE OR MORE VARIABLES
3A-1 Single variable as a table
Chart title here

Amount of
Category A Category B
change
72 65 -7
27
3A-2 Multiple variables as horizontal table
Chart title here

Category Category
Category label Category label Category label Category label
label label
Variable A 65 13 29 10 47 36
Variable B 72 25 28 10 48 55
Amount of
Change +7 +12 -1 0 +1 +19
28
3A-3 Multiple variables as vertical table
Chart title here

Amount of
Variable label Variable label
change
Category A (with option of name

breaking onto more than one line)
72 65 -7
Category B (with option of name

25 13 -12
Category C (with option of name

28 28 0
Category D (with option of name

10 12 +2
Category E (with option of name

48 47 -1
29
3B-1 Multiple variables as bar chart/table combination
Chart title here

60 54
50 45
39
40
Y Axis Title
33
30 29 29
30 25 25
20 22
20 17
10
0
Category label Category label Category label Category label Category label Category label
X Axis Title
+9 +6 -5 0 +5 +5
Variable 1 Variable 2
30
3C-1 Multiple variables as a bar chart
Chart title here

54
45 +9
Variable A Variable B
31
DATA STORY #4: COMPARING MULTIPLE VARIABLES ON DIFFERENT SCALES
4A-1 Combining bar chart and table
Chart title here

150
130
Y Axis Label
110 100
86
78
67
70
30
X Axis Title
Variable 12 14 16 20 22
32
4B-1 Combining bar and pie charts

86
78
68 65 67
Variable A
45% 25% 15% 10% 5%
Variable B
33
4B-2 Combining bar charts, pie charts and a table


86
78
65 67
Variable A
10
45% 25% 15% 10% 5%
Variable B
Variable C 12 14 16 20 22
34
4C-1 Combining a horizontal bar chart with a table
Chart title here

Category Names Variable A Variable B

Chart Title
Category A lorem ipsum
1000
dolore consequence 245
Category B lorem ipsum

1200
Category C lorem ipsum

1000
Category D lorem ipsum

1900 240
dolore consequence
Category E lorem ipsum

875 300
dolore consequence
35
DATA STORY #4: COMPARING MULTIPLE VARIABLES ON 2 DIFFERENT SCALES
4C-2 Combining a double horizontal bar chart and table
Chart title here

Category Names Variable A Variable B
Category A lorem ipsum 200

1000 245
dolore consequence
Category B lorem ipsum 600

1200 800
dolore consequence
Category C lorem ipsum 167

1000
Category D lorem ipsum 200

1900
Category E lorem ipsum Variable A

875 140
dolore consequence 300 Variable B
36
4D-1 Dual axis bar and line chart (short names)
Chart title here

$10,000 1000%
800%
800%
$9,000
650%
600% 600%
550%
Y Axis Label
600%
Y Axis Title
$8,144
$8,000 $7,778
$7,401 400%
$7,300
$6,962
$7,000
200%
$6,000 0%
X Axis Title
37
4D-2 Dual axis bar and line chart
Chart title here Optional Callout

18%
Variable
A 14.7%
15%
13.0%
12%
10.3% 10.6%
Y Axis Label
9.7%
9% 8.5% 8.0%
7.5%
6.0% 6.0% 6.0%
6%
3%
0%
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
X Axis Title
38
DATA STORY #4: COMPARING MULTIPLE VARIABLE(S ON 2 DIFFERENT SCALES
4D-3 Dual axis bar and line chart (long names)
Chart title here

$10,000 1000%
800%
$9,000
600% 600%
600%
Y Axis Label
Y Axis Label
$8,000
$7,401 400%
$6,962
$7,000
200%
$6,000 0%
Category A (Example of longer Category B (Example of longer
category name) category name)
X Axis Label
39
4D-4 Dual axis bar and line chart with table
Chart title here

$10,000 1000%
800%
800%
$9,000 650%
600% 600%
Y Axis Label
Y Axis Label
550%
$8,144 600%
$8,000 $7,778
$7,401 $7,300 400%
$6,962
$7,000
200%
$6,000 0%
X Axis Label
Variable B 12 14 16 20 22
40
DATA STORY #5: COMPARING MULTIPLE VARIABLES OVER CONTINUOUS SCALE
5A-1 Line chart with data labels
Chart title here

100
90 86
80 78 78 76
70 65 67
Y Axis Label
60 55 55 55
5048
45 46 45 43 45 43
48
39 40 Variable A
40 35 Variable B
31 32 30 32
30 Variable C
20
10
0
2001 2002 2003 2004 2005 2006 2007 2008
X Axis Label
41
5A-2 Line chart with range callout
Chart title here

100
Variable
90
A
80 Variable
70 B
Y Axis Label
60 XX
50
40 CHANGE IN
30 VARIABLE C
20 XX
10
0 XX
2001 2002 2003 2004 2005 2006 2007 2008
X Axis Label
42
5A-3 Line chart with data labels and table
Chart title here

100
86 Amount of
90
change
80 78
70 65 67
Variable A +5
Y Axis Label
60 56 53 55
53
50
5048
45 46 45 43 45 48
44
39
40 35 35 Variable B 0
31 32 30 30
30
20
10 Variable C -5
0
2001 2002 2003 2004 2005 2006 2007 2008
X Axis Label
43
5A-5 Line chart with data labels and three lines
Chart title here

100
86
78
80
65 67
60 56 53
48 44 48
Y Axis Label
39 35 35
4031 32 30 32
Variable A
2015 15
Variable B
0 Variable C
-10 -10 -10
-20 -22
-20 -25
-40
2001 2002 2003 2004 2005 2006 2007 2008
X Axis Label
44
5A-5 Line chart with data labels and four lines
Chart title here

100
86
80 78
80 75
67 70
65
60 60 56
60 50 53
48 44 45 48
Y Axis Label
39 35 35 38
4031 32 30 32
Variable A
2015 15 Variable B
Variable C
0 -10 -10 -10 Variable D
-20 -22
-20 -25
-40
2001 2002 2003 2004 2005 2006 2007 2008
X Axis Label
45
5A-7 Line chart with data labels and five lines
Chart title here

100
78 76
80
65 65
60
40 43
Y Axis Label
40 Variable A
Variable B
20
Variable C
0 Variable D
-15 Variable E
-20
-20
-40
2001 2002 2003 2004 2005 2006 2007 2008
X Axis Label
46
5A-7 Line chart with data labels and six lines

100
78 76
80
65 65
60 55 55
40 43
Y Axis Label
40 Variable A
30
25 Variable B
20 Variable C
Variable D
0 Variable E
-15
-20 Variable F
-20
-40
2001 2002 2003 2004 2005 2006 2007 2008
X Axis Label
47
5B-1 Stacked line chart with data labels
Chart title here

$1,750
$1,500
$1,250
$1,000
Variable C
$750
$500
$250
$0
Subcategory 1 Subcateogry 2 Subcategory 3 Subcategory 4 Subcategory 5
Category 1 Category 2
48
5B-2 Stacked line chart with highlight and callout
Chart title here

$1,750
$1,500
$1,250
$1,000
Variable C
$750
$500
$250
$0
Subcategory 1 Subcateogry 2 Subcategory 3 Subcategory 4 Subcategory 5
Category 1 Category 2
49
5C-1 Mountain chart with range callout
Chart title here

200
180
160 CHANGE IN
140 TOTAL VALUE
XX
Y Axis Label
120
100
80
60
Variable A
40
Variable B
20
Variable C
0
2001 2002 2003 2004 2005 2006 2007 2008
X Axis Title
50
5D-1 Multiple stock price chart
Loss
Gain
Chart title here Chart title here High Price
Optional subtitle here Optional subtitle here Low Price
80 80
70 70
60 60
50 50
Y Axis Label
Y Axis Label
40 40
30 30
20 20
10 10
0 0
Category Category Category Category Category Category Category Category Category Category
A B C D E A B C D E
51
5D-1 Multiple stock price chart
Closing Price
Opening Price
Chart title here Chart title here High Price
Optional subtitle here Optional subtitle here Low Price
80 80
70 70
60 60
50 50
Y Axis Label
Y Axis Label
40 40
30 30
20 20
10 10
0 0
Category A Category B Category C Category D Category E Category A Category B Category C Category D Category E
52
5E-1 Vertical bar chart for percents with highlight
Chart title here

25%
20%
20% 18%
16%
15% 15%
Y Axis Label
15% 13% 13%

10%
10% 8%
7%
6%
5% 4%
0%
2004 2005 2006 2007 2008 2009
X Axis Label
53
5E-2 Vertical bar chart with highlight
Chart title here

25
20
20
16
15
15 14
Axis Label
13
10
10
8 8
7
6
5
5 4
0
2004 2005 2006 2007 2008 2009
Axis Label
54
DATA STORY #6: COMPARING VARIABLES OVER ORDINAL/NOMINAL CATEGORIES
6A-1 Multiple column, vertical table with highlight
Chart title here

Variable Label Variable Label Variable Label

breaking onto more than one line) 40 40 40




55
6A-2 Multiple column, vertical table

Percentage point
2008 2007 2006
change

83% 72% 65% +18

30% 25% 13% +17

24% 28% 24% 0

9% 10% 12% -3

39% 48% 47% -8
56
6A-3 Multiple column, vertical tables
Chart title here

CATEGORY HEAD Variable label Variable label Variable label

CATEGORY HEAD


CATEGORY HEAD
Category F (with option of name
57
Chart title here

CATEGORY 1 Variable A Variable B
Subcategory 1 3.6% 5.6%
CATEGORY 2
Subcategory 1 4.4%
Subcategory 2 6.1%
58
6B-1 Vertical bar chart with highlight
Chart title here

25
20
20 18
16
15 15 15
Y Axis Label
15 13
10
10 8
6
5 4
2
0
X Axis Label
59
6B-2 Vertical bar chart with multiple categories
Chart title here

Optional callout.
60% 57%
50% 48%
50%
42%
40%
Y Axis Label
34% 34%
31%
30% 25%
23% 21%
20%
12% 10% 14% 12%
9% 7%
10%
0%
Category 1 Category 2 Category 3 Category 4
X Axis Label
Variable A Variable B Variable C Variable D
60
Chart title here

Optional callout.
60% 57%
50%
50% 48%
42%
40%
Y Axis Label
34% 34%
31%
30%
25% 25%
23% 22%
20% 21%
20% 17%
14%
12% 12%
10% 9%
10% 7%
0%
X Axis Label
Variable A Variable B Variable C Variable D Variable E
61
Chart title here

Optional callout.
60% 57%
50% 50%
50% 48%
42%
40%
Y Axis Label
34% 34%
31%
30% 25% 25%
23% 21% 22%
20% 20%
20% 17%
12%10% 14%12% 13%
10% 9% 7%
10%
0%
X Axis Label
Variable A Variable B Variable C Variable D Variable E Variable F
62
6B-4 Vertical bar chart with 3-point callout
Chart title here

Optional callout
35
30 29
25 24
25 23
Y Axis Label
20 18 19
16
15
10
0
Category A Category B Category C
X Axis Label
Variable A Variable B Variable C
63
6B-5 Vertical bar chart with negative values
Chart title here

X Axis Label
0
-2
-5 -4
-6
Y Axis Label
-8
-10
-10
-13
-15
-15 -15 -15
-16
-18
-20
-20
-25 Optional callout.

64
6B-7 Vertical bar chart with positive/negative values
Chart title here

30
25
20
20
15
15
10
10
Y Axis Label
5 4
5 3
0
-5 -2
-5 -6
-10 -8
-10
-15
-15
-20
X Axis Label
65
6C-1 Horizontal bar chart with highlight
Chart title here

0 5 10 15 20 25
X Axis Title
66
6C-2 Horizontal bar chart with long category names
Chart title here

Variable A Variable B Variable C
22%
(option of extending to two lines) 33%

45%

47%
68%
71%
82%
83%
85%
67
6D-1 Stacked horizontal bar chart
Chart title here

(option of extending to two lines) 56% 6%
21% 4%
Ordinal/nominal category 4%2%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
X Axis Label
68
DATA STORY #7: COMPARING AMOUNT OF CHANGE IN VARIABLES OVER TIME
7A-1 Table with large numbers (single variable)
Chart title here

Percentage point
2003 2008
change
5% 65% +60
69
7A-2 Table with large numbers (two variables)
Chart title here

Category A Category B Category C Category D
2007 5% 15% 30% 20%
2008 26% 20% 30% 45%
Percent point
change
+21 +5 0 +25
70
Chart title here

Percentage point
2006 2008
change

9% 12% +3

breaking onto more than one line) 37% 47% +10

breaking onto more than one line) 27% 27% 0

83% 65% -18

30% 40% -10
71
7B-1 Stacked horizontal bar charts with range callout
Chart title here

VARIABLE A VARIABLE C
-10 +5
2008 30% 45% 10% 15%

Y Axis Label
2007 25% 50% 10% 15%
2006 20% 50% 15% 15%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
X Axis Label
Varible A Variable B Variable C Variable D
72
7C-1 Line chart with data labels
Chart title here

100
90 86
80
70 65 67
Y Axis Label
60 56 55
53 55 55
5048
45 46 45 43 45 46
43
48
39 40 Variable A
40 35 Variable B
31 32 30 32
30 Variable C
20
10
0
2001 2002 2003 2004 2005 2006 2007 2008
X Axis Label
73
7C-2 Line chart with labels and range callout
Chart title here

20
18
1615
15%
14
12
Y Axis Label
12
10
10
8
6
6
4
4
2
2
0
2003 2004 2005 2006 2007 2008 2%
X Axis Label
74
7C-3 Line chart with range callout
Chart title here

100
90 Variable
A
80 Variable
70 B
Y Axis Label
60 XX
50
40 CHANGE IN
VARIABLE C
30
20 XX
10
XX
0
2001 2002 2003 2004 2005 2006 2007 2008
X Axis Label
75
DATA STORY #8: COMPARING VARIABLES OVER INTERSECTING SCALES
8A-1 Scatter chart with trend graphic
Chart title here

+ Category label B
Category label A
Category label G
Importance
Category label C
Category label E
Category label D
Category label F
-
- Performance +
76
8A-2 Scatter chart with quadrant callout
Chart title here

Optional callout.
100
90 Category label A
80
70
Category label E
Y Axis Label
60
Category label B
50
Category label C
40
30
20 Category label D
10
0
0 1 2 3 4 5 6
X Axis Label
77
8A-3 Scatter chart with quadrant labels
Chart title here

Quadrant label Quadrant label

High
Category label C
Category label D
Importance
Category label B
Category label A
Low
Category label E

Poor Performance Good
78
8A-4 Scatter chart with trend graphic
Chart title here


High
Category label C
Category label D
Importance
Category label B
Category label A
Low
Category label E

Poor Performance Good
79
8B-1 Two axis scatter chart
Chart title here

100
80
Y Axis Label
60
40
20
0
0 20 40 60 80 100 120
X Axis Label
80
8B-2 Two axis scatter chart with highlight
Chart title here

Optional callout.
100
80
Y Axis Label
60
40
20
0
0 20 40 60 80 100 120
X Axis Label
81
8D-1 Matrix with supporting bulleted text
Chart title here

Title
Low High
LABEL  Text
 Text
Category 1 Category 2 Category 3  Text
Category 1 Value Value Value

Low
LABEL

High
82
DATA STORY #9: COMPARING PERCENT COMPOSITIONS
9A-1 Stacked vertical bar charts with highlight
Chart title here

100%
10% 15% 15% 10% 15% Variable E
90%
80% 15% 20% Variable D
15% 15%
70% Variable C
15% 10% 10% 35%
Variable B
Y Axis Label
60% 15%
Variable A
50%
35% 30% 10%
40% 40%
40%
30%
30%
20%
25% 30%
10% 20% 15% 10%
0%
2004 2005 2006 2007 2008
X Axis Label
83
9A-2 Stacked vertical bar charts with highlight
Chart title here

100% 5%
10% 10%
90% 20% 10%
30% 10%
80% 20% 10%
10% 10%
70% 15% 5%
10% Variable G
Y Axis Label
60% 10% 5%
15% Variable F
10% 10%
50% 20% 10% Variable E
40% 15% 20% 10% Variable D
10%
30% Variable C
10% 10% 50%
20% 20% Variable B
10% 30% 10% Variable A
10%
10% 10% 10%
0%
2004 2005 2006 2007 2008
X Axis Label
84
9A-3 Stacked vertical bar charts with range callout
Chart title here

100%
10% 15% 15% 10% 15% Variable E
90%
15% Variable D
80% 15% 15% 20%
Variable C
70% 15% 35%
10% 10% Variable B
Y Axis Label
60% 15%
Variable A
50%
35% 30% 10%
40% 40%
40%
30%
30%
20% VARIABLE A
25% 30%
10% 20% 15% 10%
-10
0%
2004 2005 2006 2007 2008
X Axis Label
85
9A-4 Stacked vertical bar charts with table

100%
90%
80% 40% 45% 45%
70% 59% 62%
Axis Label
60%
92% Variable C
50% 95%
Variable B
40% Variable A
50%
30% 48% 48%
33%
20% 33%
10%
9% 2% 4% 10% 5% 6% 6%
0% 2% 2%
Category 1 Category 2 Category 3 Category 4 Category 5 Category 6 Category 7
Supporting
90% 90% 94% 81% 87% 67% 75%
data
86
9B-1 Stacked horizontal bar charts
Chart title here

Optional callout.
Ordinal/nominal category 30% 45% 10% 15%


(option of extending to two lines) 20% 50% 15% 15%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
X Axis Label
87
9B-2 Stacked horizontal bar charts with range callouts
Chart title here

Variable A Variable C
-10 +5


(option of extending to two lines) 20% 50% 15% 15%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
X Axis Label
88
9B-3 Stacked horizontal bar charts
Chart title here Optional Callout

Category 1 0.17 31% 31% 10% 8% 0.02
Category 2 0.05 28% 44% 15% 5%0.03
Category 30.03 32% 42% 21% 3%
Category 4 0.05 21% 55% 12% 5%0.02
Category 50.03 21% 45% 24% 3%0.03
Category 6 21% 52% 24% 3%
Category 70.02 19% 60% 14% 5%0.02
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
89
9B-4 Stacked horizontal bar charts, no scale
Chart title here

Optional Callout
Category 1 0.17 31% 31% 10% 8% 0.02
Category 2 0.05 28% 44% 15% 5%0.03
Category 30.03 32% 42% 21% 3%
Category 4 0.05 21% 55% 12% 5%0.02
Category 50.03 21% 45% 24% 3%0.03
Category 6 21% 52% 24% 3%
Category 70.02 19% 60% 14% 5%0.02
90
9C-1 Comparing individual pie slices with highlight
Chart title here

2003 2004 2005 2006 2007
5% 15% 35% 45% 65%
Variable A
45% 25% 15% 10% 5%

Variable B
91
9D-1 Table with large numbers (single variable)
Chart title here

Percentage point
2003 2008
change
5% 65% +60
92
DATA STORY #10: PERCENT COMPOSITION
10A-1 Simple pie chart without highlight
Chart title here

Variable E
12%
Variable D
6%
Variable C
7% Variable A
45%
Optional callout.
Variable B
31%
93
10A-2 Simple pie chart without highlight
Chart title here

Other
12%
Variable D
6%
Variable C
7% Variable A
45%
Optional callout. Other

Variable B 4%
Variable C 4%
Variable D 2%
Variable B Variable E 1%
31%
Variable F 1%
94
10A-3 Complex pie chart with tables
Chart title here

Other
12%
Variable D Variable B
6%
Variable L 12%
Variable M 10%
Variable C
7% Variable A
Variable N 7%
45%

Variable B 4%
Variable C 4%
Variable D 2%
Variable B Variable E 1%
31%
Variable F 1%
95
10A-4 Pie chart with two variables and “other” table
Chart title here

Other
24%

Variable B 10%
Variable C 6%
Variable D 5%
Variable A Variable E 3%
76%
Variable F 3%
96
10A-5 Pie chart with two variables and tables
Chart title here

No
26%
Of those who said yes

Optional callout. Variable B XX%
Variable C XX%
Category head
Variable E XX%
Yes
74% Variable F XX%
Variable G XX%
Variable H XX%
97
10B-1 Stacked horizontal bar chart with highlight
Chart title here

20% 15% 50% 15%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
X Axis Label
98
10A-2 Stacked horizontal bar chart – no scale
Chart title here

20% 15% 50% 15%
99
10B-2 Stacked horizontal bar chart, no scale
Chart title here

10% 20% 10% 10% 20% 20% 10%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
X Axis Label
Variable A Variable B Variable C Variable D Variable E Variable F Variable G
100
DATA STORY #11: COMPARING DISTRIBUTIONS AND OVERALL VALUE
11A-1 Stacked vertical bar chart with highlight
Chart title here

200
169
160 15
125 40
120
115
Y Axis Label
15
15
Variable D
35 Variable C
25
80 Variable B
80
Variable A
45 50
40
30 25 34
0
Category 1 Category 2 Category 3
X Axis Label
101
11A-2 Stacked vertical bar chart with range callout
Chart title here

200 Optional callout.

169
160 15
125
115 40
Y Axis Label
120 15
15
25 35
80
80
Variable D
45 50 Variable C
40 Variable B
30 34 Variable A
25
0
Category 1 Category 2 Category 3
X Axis Label
102
11A-3 Stacked vertical bar charts with range callout
Chart title here

100% 5%
10% 10%
20% 10%
30% 10%
80% 20% 10%
10% 10%
10% 15% 5%
5% Variable G
Y Axis Label
60% 15% 10%

10% 10% Variable F
20% 10% Variable E
40% 15% 20% 10% Variable D
10% Variable C
10% 10% 50% Variable B
20% 20% Variable A
10% 30% 10%
10% 10% 10%

0%
2004 2005 2006 2007 2008
X Axis Label
103
11B-1 Combination bar chart and table
Chart title here Optional callout

50 45
45
40
35 33
30 29
Y Axis Label
30
25 20
20 17
15
10
5
0
Variable A 10 8 8 7 5 4
Variable B 13 9 6 7 5 4
Variable C 12 3 7 6 4 3
Variable D 10 10 9 9 6 6
104
11C-1 Stacked vertical bar charts with table

100%
80% 40% 45% 45%

59% 62%
Y Axis Label
60%
92% Variable C
95%
Variable B
40% Variable A
50%
48% 48%
33%
20% 33%
9% 2% 4% 10% 5% 6% 6%
0% 2% 2%
Supporting
90% 90% 94% 81% 87% 67% 75%
data
105
11C-2 Stacked vertical bar chart with table callout
Chart title here

700
600
500
Variable D
400 Variable C
Variable B
300
Variable A
200 Mean
100
0
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Value label
Label
Category 1 $500
Category 2 $100
Category 3 $10
106
11D-1 Dual stacked vertical bar charts
Chart title here Variable D

Optional subtitle here Variable C
Variable B
Variable A
Title Title
100% 25
90%
80% 20
70%
60% 15
Y Title ($)
Y Title
50%
40% 10
30%
20% 5
10%
0% 0
Category 1 Category 2 Category 3 Category 4 Category 1 Category 2 Category 3 Category 4
107
11D-2 Dual stacked vertical bar charts with highlights

Title 400
350 Variable D
300 Variable C
250 Variable B
Y Label
200 Variable A
150
100
50
0
Title 25
20
15
Y Label
10
0
108
DATA STORY #12: COMBINING CHARTS AND TABLES
12A-1 Combination bar chart and table

50 45
45
40
35 33
30 29
Y Axis Label
30
25 20
20 17
15
10
5
0
Variable A 10 8 8 7 5 4
Variable B 13 9 6 7 5 4
Variable C 12 3 7 6 4 3
Variable D 10 10 9 9 6 6
109
12B-1 Multiple variables as bar chart/table
Chart title here

120
100
80
Y Axis Label
60 54
45
39
40 33 30
25 29 29 25
20 22
20 17
0
+9 +6 -5 0 +5 +5
110
12C-1 Line chart with data labels
Chart title here

100
86 Amount of
90
change
80 78
70 65 67
Variable A +5
Y Axis Label
60 56 53 55
53
50
5048
45 46 45 43 45 48
44
39
40 35 35 Variable B 0
31 32 30 30
30
20
10 Variable C -5
0
2001 2002 2003 2004 2005 2006 2007 2008
X Axis Title
111
12D-1 Stacked vertical bar charts with table

100%
90%
80% 40% 45% 45%
70% 59% 62%
Axis Label
60%
92% Variable C
50% 95%
Variable B
40% Variable A
50%
30% 48% 48%
33%
20% 33%
10%
9% 2% 4% 10% 5% 6% 6%
0% 2% 2%
Supporting
90% 90% 94% 81% 87% 67% 75%
data
112
12D-2 Stacked vertical bar chart with table callout
Chart title here

20000%
17500%
15000% Variable E
12500% Variable D
10000% Variable C
Variable B
7500%
Variable A
5000% Mean
2500%
0%
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Value label
Label
Category 1 $500
Category 2 $100
Category 3 $10
113
12D-3 Stacked vertical bar charts with tables
Chart title here

Optional subtitle here Variable D
Variable C
Title Title Variable B
100% 25 Variable A
90%
80% 20
70%
Y Label
Y Label
60% 15
50%
40% 10
30%
20% 5
10%
0% 0
Variable Variable Variable Variable Variable Variable Variable Variable
Category $92.6 $95.2 $96.1 $96.5 $5.9 $4.4 $4.2 $7.8
Category $66.1 $71.6 $73.3 $67.0 $4.6 $3.2 $2.8 $4.9
Category $47.8 $57.9 $62.1 $48.3 $3.7 $2.4 $2.0 $3.8
Category $32.0 $48.5 $58.2 $32.1 $2.7 $1.8 $1.3 $2.7
Category $14.4 $36.9 $42.9 $14.4 $1.3 $1.2 $1.2 $1.3
114
12E-1 Matrix and dual stacked bar chart combination
Chart title here

Low High
Label
Title
100%
Category 1 Category 2 Category 3 Variable D
80%
Variable C
Y Label
60% Variable B
40% Variable A
Category 1 Value Value Value 20%
Low
0%
Label
Category 2 Value Value Value Title

4
3 VariableD
High
2 Variable C
Y Label
Category 3 Value Value Value Variable B
1
Variable A
0
-1
-2
115
DATA STORY #13: DATA STORY #13: POSITIVES AND NEGATIVES
13A-1 Bar chart
Chart title here

60
50
Optional callout.
40
30
52
Y Axis Label
20 41 39
10
0
-10 -18
-27 -25
-20
-30
Variable 1 Variable 2 Variable 3
X Axis Label
116
DATA STORY #13: POSITIVES AND NEGATIVES
13A-2 Bar chart with range callout
Chart title here

60
50
40
30
52
Y Axis Label
20 41 39
Range of variable 2
10
0
XX
-10 -18
-27 -25
-20
-30
Variable 1 Variable 2 Variable 3
X Axis Label
117
13B-1 Multi-variable bar chart with highlight and callout
Chart title here

60
50
40
30 55
20 41
32
Y Axis Label
10 20
10 5
0
-10 -20 -15
-20
-30
-40
label label label label label label label label
118
13B-2 Multi-variable bar chart with callout

60 55
41 43 45 45
40
40 32
20 20
Y Axis Label
20 10 10
5
0
-20 -10 -10

-20 -20
-25
-40 -30
-40 -40
-45 -45
-60 -50
-55
119
DATA STORY #14: NOMINAL/ORDINAL CATEGORIES WITH FACTS OR DEFINITIONS
14A-1 Table with long category names

Category A (with option of name Lorem Ipsum dolore Lorem Ipsum dolore
breaking onto more than one line) consequence illium ipsum consequence illium ipsum
Category B (with option of name Lorem Ipsum dolore Lorem Ipsum dolore
Category C (with option of name Lorem Ipsum dolore Lorem Ipsum dolore
Category D (with option of name Lorem Ipsum dolore Lorem Ipsum dolore
Category E (with option of name Lorem Ipsum dolore Lorem Ipsum dolore
120
14A-2 Table with short category names

VARIABLE A VARIABLE B VARIABLE C
Lorem Ipsum dolore Lorem Ipsum dolore Lorem Ipsum dolore

Category A
consequence illium ipsum consequence illium ipsum consequence illium ipsum

Category B

Category C

Category D
121
14B-1 Matrix with short category names
Chart title here


Y axis label
Value Variable 1 Variable 2 Variable 1 Variable 2
X axis label
122
DATA STORY #15: MATH FORMULAS WITH TABLES
15A-1 Math table with highlight
Chart title here

First level heading Variable A Variable B Variable C Variable D
Second level heading $1111 $1245 $1111 $1245

Third level heading 10.4% 1.6% 10.4% 1.6%
First level heading
Final heading $3,906 $46,343 $3,906 $46,343
123
DATA STORY #16: INTERSECTION OF THREE NOMINAL/ORDINAL CATEGORIES
16A-1 Ranking matrix 1 (Color Option A)
Chart title here

Variable Variable Variable Variable Variable

Label A Label B Label E Label G Label A
High

Label C Label C Label E Label D Label D

Label C Label F Label D Label E Label D
Rank

Label C Label F Label D Label E Label G
Low

Label A Label G Label E Label G Label A

Label G Label D Label D Label B Label F
X axis label
124
16A-2 Ranking matrix 2
Chart title here

Optional subtitle here Optional callout

1 Label A Label B Label E Label G Label A

2 Label C Label C Label E Label D Label D

3 Label C Label F Label D Label E Label D
Rank

4 Label C Label F Label D Label E Label G

5 Label A Label G Label E Label G Label A

6 Label G Label D Label D Label B Label F
Axis label
125
16A-3 Matrix with long category names

Category A (with option of name breaking Variable Variable Variable Variable Variable
onto more than one line) Label A Label B Label E Label G Label A
Category B (with option of name breaking Variable Variable Variable Variable Variable
onto more than one line) Label C Label C Label E Label D Label D
Category C (with option of name breaking Variable Variable Variable Variable Variable
onto more than one line) Label C Label F Label D Label E Label D
Category D (with option of name breaking Variable Variable Variable Variable Variable
onto more than one line) Label C Label F Label D Label E Label G
Category E (with option of name breaking Variable Variable Variable Variable Variable
onto more than one line) Label A Label G Label E Label G Label A
Category F (with option of name breaking Variable Variable Variable Variable Variable
onto more than one line) Label G Label D Label D Label B Label F
Axis label
126
16B-1 Bubble chart
Chart title here

Optional callout.
Category C
160
140
120 Category B
Category D
Y Axis Label
100
80
Category A
60
40
20
0
0 5 10 15 20 25 30 35
X Axis Label
127
DATA STORY #17: PERCENTILE DISTRIBUTIONS
17A-1 Matrix with bar charts showing percentiles
Chart title here

Low High
Label
Title
100%
Category 1 Category 2 Category 3 Variable D
80%
Variable C
Y Label
60% Variable B
40% Variable A
Category 1 Value Value Value 20%
Low
0%
Label
Category 2 Value Value Value Title

25
VariableD
High
20
Variable C
Y Label
Category 3 Value Value Value 15 Variable B
10 Variable A
5
0
128
17B-1 Bar charts showing percentiles with table
Chart title here

20000%
17500%
75th-95th
15000% 50th-75th
12500% 25th-50th
5th-25th
10000%
7500% Mean
5000%
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Value label
Label
Category 1 $500
Category 2 $100
Category 3 $10
129
17B-2 Bar charts showing percentiles with table
Chart title here

Variable C
D o llars ($M )
Variable B
D o llars ($M )
Variable A
$100 $8
$75 $6
$50 $4
$25 $2
$0 $0
Category $92.6 $95.2 $96.1 $96.5 $5.9 $4.4 $4.2 $7.8
Category $66.1 $71.6 $73.3 $67.0 $4.6 $3.2 $2.8 $4.9
Category $47.8 $57.9 $62.1 $48.3 $3.7 $2.4 $2.0 $3.8
Category $32.0 $48.5 $58.2 $32.1 $2.7 $1.8 $1.3 $2.7
Category $14.4 $36.9 $42.9 $14.4 $1.3 $1.2 $1.2 $1.3
130
17C-1 Bar charts showing percentiles with highlights
Chart title here

Optional callout
Optional subtitle here Y -a x is la b e l
Title
75th – 95th
50th – 75th
$8 25th – 50th
$6 5th – 25th
$4
$2
Y -a x is la b e l
$0
Title
$75
$50
$25
$0
131
DATA STORY #18: BENCHMARKING AND CLIENT DATA COMPARISONS
18A-1 Single variable as a table with client data
Chart title here

Optional callout.
Category A Category B Amount of change
Variable A 72 79 +7
Client XYZ 80 60 -20
132
18A-2 Single variable as a bar chart
Chart title here

$10,000 1000%
800%
$9,000
600% 600%
600%
Y Axis Label
Y Axis Label
$8,000
$7,401 400%
$6,962
$7,000
200%
$6,000 0%
Category A (Example of longer Category B (Example of longer
category name) category name)
X Axis Label
133
18B-1 Multiple variables as a table with client data
Chart title here

Category Category
Category label Category label Category label Category label
label label
Variable A 65 13 29 10 47 36
Client Data 62 11 20 10 46 39
Variable B 72 25 28 10 48 55
Client Data 65 13 29 10 47 36
Amount of
change
+7 +12 -1 0 +1 +19
Amount of
client change
+3 +2 +9 0 +1 -3
134
18B-2 Multiple variables as a table with client data
Chart title here

Category A Category B Category C
Optional callout. Variable A $900 $500 $150
Client data $1000 $750 $500
Variable B $1015 $1000 $300
Client data $1000 $100 $1000
Difference of variable A
and client
$100 $500 $150
Difference of variable B
and client
$1000 -$650 $500
135
18B-3 Multiple variables as bar charts
Chart title here

60 60
54 54
50 45 50 45
40 40
30 30
20 20
10 10
0 0
Variable A Variable B Variable A Variable B
X Axis Label X Axis Label
136
18C-1 Dual pie charts
Chart title here

Variable C
15%
Variable D Variable C Variable D
35% 30% 35%
Variable B
25%
Variable B
15% Variable A
Variable A 20%
25%
Category 1 Category XYX
137
18C-2 Dual bar charts
Chart title here

Variable C
Variable B
Variable A
Dollars ($M)
Dollars ($M)
$100 $8
$75 $6
$50 $4
$25 $2
$0 $0
Variable A Variable B Variable C VariableD Variable A Variable B Variable C VariableD
Title Title
138
18C-2 Dual bar charts with highlight
Chart title here Optional Call out

Optional callout
D o lla r s ($ M )
Title
Variable D
$8
Variable C
Variable B
$6
Variable A
$4
$2
D o lla rs ( $ M )
$0
Title
$75
$50
$25
$0
139

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Chart title here

Scale label 2002 2003 2004 2005 2006 2007

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2003 2004 2005 2006 2007 2008

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2003 2004 2005 2006 2007 2008

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50% 35% 25% 15% 3% 2%

2001 2002 2003 2004 2005 2006

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Category Names Variable A

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Ordinal/nominal category 13%

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Ordinal/nominal category 18%

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50% 35% 25% 15% 3% 2%

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190 Category F $200M

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Category A (with option of name

Category B (with option of name

Category C (with option of name

Category D (with option of name

Category E (with option of name

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