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International Business & Management

Ch13
BSNMIM001

COMPUTERISED BUSINESS INFORMATION


SYSTEMS (CBIS) – THE TRADITIONAL (SILO)
VIEW
ENTERPRISE SYSTEMS – TOWARDS INTEGRATION

GLOBAL ES STRATEGIES

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Learning Outcomes
After completing this session

• Identify the various types of computer based information systems


• Evaluate alternative approaches for acquiring and developing business
information systems for the international organization
• Identify what an enterprise systems is and the arguments for and against
adoption
• Explain why it is important for the international organization to make
information resources widely available
• Critically evaluate approaches used to enable the international organization to
achieve its goal of integrated information
• Evaluate the role of IT as a strategic resource for the international organization

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Business Information System


Resources

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Classifying BIS

Classification schemes are not


definitive and represent merely
one way of grouping and
dividing a complex field
Boddy et al (2002:13)

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Characteristics of a system

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Characteristics of a system

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Functional Business
Information Systems (Silos)

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Acquisition process

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SDLC

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ENTERPRISE SYSTEMS (ES)

If a company's systems are fragmented, its


business is fragmented

Davenport (1998)

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ERP System model

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Simple model of an ES

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EXPANDED ERP

ERP (2)
Conceptual framework

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ES Acquisition & Development


• To reduce the cost of maintaining a large number of old legacy
systems
• To synchronize the information flow with the physical flow of goods
• To enable global integration
• To cut the time between a customer’s order and the arrival of the
shipment
• To offer “self-serve” capabilities to customers and other supply chain
partners
• To service the needs of important customers requiring electronic
interfaces
• To obtain a system that the organization could “grow in”
• To keep up with or surpass competitors

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ERP System Implementation Costs

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ES Implementation

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Functional (black box) & constructional


(white box) perspective

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ES: Integration

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International Business & Management

Ch14
BSNMIM001

14

GLOBAL DIGITAL BUSINESS

NET TECHNOLOGIES & BUSINESS OPPORTUNITY

E-COMMERCE & E-BUSINESS


STRATEGIC USE OF THE INTERNET & INTERNET
TECHNOLOGIES
GLOBAL CHALLENGES
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Learning Outcomes
After completing this session

• Explain what is meant by e-commerce and e-business


• Identify ways the use of the Internet and Internet (Net)
technologies can help the international organization compete,
create wealth and add value
• Discuss common electronic business models and their
components
• Understand how e-commerce and the associated technologies
affect strategy and strategies applicable to e-commerce
• Evaluate the challenges associated with global EC

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Inter, intra &


extra-nets

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the role of internet


technologies

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e-business

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Aligning
strategies

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e-strategy
formulation process

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Sources of (sustainable)
competitive advantage

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ICT

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BUSINESS MODELS
• Direct-to-customer model
• Commission-based models
• Advertising-based models
• Markup-based models
• Production-based models
• Referral-based models
• Subscription-based models
• Fee-for-service-based
models
• Full- service-provider model

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SME

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1. Describe the customers to International
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served
2. Describe the products/ services
offered
3. List the key business processes
4. List the resources required by the SME
business
5. Describe the supply chain
6. Describe the revenue model
7. In e-commerce terms is this a
bricks, clicks or clicks and bricks
business?

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Key concepts introduced in this chapter


DIGITAL ORGANIZATION | E-COMMERCE | E-BUSINESS | REACH |
DISINTERMEDIATION | REINTERMEDIATION | INTRANET |
EXTRANET | INTERNET | E-PROCUREMENT |
E-MARKETING | VIRTUAL ORGANIZATION | EB STRATEGY |
VIRTUAL ORGANIZING | BUSINESS MODEL

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