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  • 3P'S of Services Marketing

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    Harsh Agarwal
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    KFC focuses on the 3 P's of services marketing: People, Process, and Physical Evidence. For People, KFC emphasizes customer-oriented service and treats employees like stars, involving them in decision-making. The Process involves transparent food manufacturing using efficient equipment and new packaging/distribution methods. For Physical Evidence, KFC provides a clean, comfortable environment for customers with appealing decor focused on their young customer base.

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    KFC focuses on the 3 P's of services marketing: People, Process, and Physical Evidence. For People, KFC emphasizes customer-oriented service and treats employees like stars, involving them in decision-making. The Process involves transparent food manufacturing using efficient equipment and new packaging/distribution methods. For Physical Evidence, KFC provides a clean, comfortable environment for customers with appealing decor focused on their young customer base.

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    567 views7 pages

    3P'S of Services Marketing

    Uploaded by

    Harsh Agarwal
    KFC focuses on the 3 P's of services marketing: People, Process, and Physical Evidence. For People, KFC emphasizes customer-oriented service and treats employees like stars, involving them in decision-making. The Process involves transparent food manufacturing using efficient equipment and new packaging/distribution methods. For Physical Evidence, KFC provides a clean, comfortable environment for customers with appealing decor focused on their young customer base.

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    of 7

    3P’s OF SERVICES

    MARKETING
    3 NEW P’S OF SERVICES
    MARKETING

    PEOPLE

    PHYSICAL
    PROCESS
    EVIDENCE
    PEOPLE

     STARS AS PER PERFORMANCE OF EMPLOYEES.

     GIVES EMPLOYESS LARGER ROLE IN DECISION


    MAKING.
     PHILOSOPHY OF QUALITY , SERVICES
    CLEANLINESS AND VALUE (QSC&V) IS THE
    GUIDING FORCE BEHIND ITS SERVICES.
     CUSTOMER ORIENTED APPROACH.
    PEOPLE (ORGANIZATIONAL
    CHART)

    COUNTER
    WORKERS
    SHIFT
    INCHARGE
    KITCHEN
    WORKERS
    FIRST
    MANAGER ASISTANT
    MANAGER

    SECOND
    ASSISTANT
    MANAGER
    PROCESS
     FOOD MANUFACTURING TRANSPARENT TO COUSTOMERS.

     TRAINING TO THE EMPLOYEES.

     INVENTED THE MOST EFFICIENT COOKING EQUIPMENT.

     KFC's specialty is fried chicken served in various forms. KFC's primary


    product is pressure-fried pieces of chicken made with the original recipe.
    The other chicken offering, extra crispy, is made using a garlic marinade
    and double dipping the chicken in flour before deep frying in a standard
    industrial kitchen type machine.
     NEW METHODS OF PACKAGING AND DISTRIBUTION.
    PHISICAL EVIDENCE
     AMBIENCE

     WALL POSTERS

     YOUNGSTER APPEAL

     PROVIDES CLEAN COMFORTABLE ENVIORNMENT


    FOR CHICKEN LOVERS.
    BYE BYE DO VISIT KFC
    THANK YOU

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