NESTLE

MARKETING
STATERGY

DONE BY
R.PONNALAGI
M. DIVYASHREE
AIM
 Their aim to offer a portfolio of products and services that evolve with consumer
demands.
We strive to create products that are right for consumers and that contribute to
public health and a sound environment.

 It's good business.

 This guides the choices we make today and shapes our portfolio for tomorrow -
whether through product evolution, innovation, acquisition or partnership.
 Objectives of Nestle:

Company’s objective is to be the world’s largest and best branded food manufacturer while insuring
that nestle name is synonymous with the products of the highest quality. Its chief objectives are:
 To achieve compatibility with international voluntary standards on environmental
management systems.
 To build mutual trust with consumers, governmental authorities and business partners.
 To ensure continuous improvement of nestles environmental performance.
 Conservation of natural resources and minimization of waste.
 Total compliance with the laws.
 To establish the benchmark for good business practice.
 Employing new technologies and processing.
 By committing to resources, both human and financial.
 Measuring the cost and benefits to business of its activities
STRATEGY:

The choices we make

We focus our energy and resources where unlocking the power of food can make the greatest
difference to the lives of people and pets, protect and enhance the environment and generate
significant value for our shareholders and other stakeholders alike. This is why we:

•Apply our expertise in nutrition, health and wellness - developed over more than 150 years - to
help people, families and pets live happier, healthier lives.

•Meet the needs of the modern consumer with healthy, delicious, convenient products for
conscious, time-constrained lifestyles.

•Bring affordable, safe and high-quality nutrition everywhere to everyone, regardless of their
income level.
•Bring distinctive, premium innovations to market fueled by creative exploration, consumer
insights, pioneering nutrition science and culinary excellence.

•Advance our sustainability agenda to enhance the health of the planet, drive societal progress and
support a sustainable food system, particularly in terms of:
• Packaging and delivering our products in ways that are safe and protect the environment.
• Offering more plant-based food and beverage options to enable us to be the consumers'
preferred choice as they diversify their diets.
SWOT ANALYSIS OF NESTLE :

STRENGTHS
 The only brand in the area maintaining its quality and taste and
having the same impact on its customer
 Economical
 Pure Drinking Water in market (Free of chemicals)
 Strong Brand Name

WEAKNESS
 Communication is weak
 Lack of Awareness
OPPORTUNTIES

 Concentrating on these areas can increase sales

 Increase in product line.
THREATS
 Segments are being shared by competitors
 Uncertain conditions will affect the sales (diseases of animals)
 Under cutting by competitors.
Strengths, Weaknesses, Opportunities and
Threats
Location(SWOT)
of Factor TYPE OF FACTOR
Favorable Unfavorable
Internal Strengths Weaknesses
• Ability to have strong • Increasing
brand name to generate instances of
sales product recalls
• Ability to customize hampering
products to the local brand equity
market conditions Strong
global operations with
diversified revenue base
• Research and development
capabilities

External Opportunities Threats

• Transition to a 'nutrition • Compliance
and well-being' company issue
Focus on developing and resulting in
emerging Economies penalty
• Booming out of home payments
• Macro
economic
factors
Allegations