Chocolate and Confectionery

Manufacturing in Australia
 Introduction on chocolate and
Confectionery companies 
• As the chocolate and confectionery industries
are shaping our lives in positive way by 
releasing new Products and bringing up new
taste for everyone. The chocolate and
confectionery firms monitor the trend of the
current youth and the market. This helps them
to manage the production and to structure of
the release date of the product. These
chocolate and confectionery
industries brings in happiness by sharing the
sweetness and also it brings in advertisements
which are emotional and are romantic at
times. These industries are also trying to reach
out to their customer, and they are also
fulfilling the demand of the market.
 MACRO-ENVIORNMENTAL
ANALYSIS 
• Competitive
• These competitive factors do play a vital role in moulding the
business system. However, the gigantic firm of chocolate and confectionery like Nestle
and Mondelz are using these competitive factors in shaping the structure of the
market
• Competitive factors also include the competition between the firms and these firm
compete in a way where its beneficial for the people as there is high chance of new
product to launch.
• Economic
• The Economic factors for chocolate and confectionery industries are
do monitoring the needs of the people, as there are different class of people and not
everyone can afford the expensive one and thus for example:- Nestle brought KITKAT-
GOLD for 80 Cents, these cheap chocolates are also needed to fulfil the purchasing
power party of people in the market.
• Legal & Regulatory
• The legal and regulatory forces like the limits to import and export and also the bans
on certain products. The ultimate factor for the government body is to maintain the
global helth response and also maintain the sustainability.
• Technological
• The technological element considering the development that’s happening overtime is
just changing our lives as in past the chocolate industry was just mould to make one
shape of chocolate whereas due to the advance in the technologies,
now the chocolate industries are able to make new shapes of chocolate.
• Socio-Cultural
• Over time people are changing their taste and thus due to the personal preferences in
taste people are now looking for low sugar and salt
containments. However, companies like Nestle are measuring the level of the sugar
 •The Market analysis for chocolate and confectionery industries
focuses on the exponential growth and its current trends in the
market. It also shows how the firms have been stabilizing the

MARKET market by seeing the trends and the current demand in

the market. The protentional growth is exponentially rising over
the years and the industries. As the industries are

ANALYSIS  also modifying the chocolates by keeping in consideration of

health also, the chocolate industries are also focusing on the
helth aspect as now the chocolate that are being produced are
been made in sugar free taste. This vivid preference is needed
for every individual as different taste and preferences do vary a
lot. Dark chocolates are made for young groups of
people. Moreover, the consumers are now changing their
preferences and moving to healthier and more sustainable food
products, and thus this is helping in maintain the health and
consciousness for all the consumers. ​
 COMPETITOR
REVIEW 
• Mondelz:- Brands: Cadbury, The
Natural Confectionery Co., Sour Patch
Kids, Pascall
• Nestle: -Brands: Aero, Milky bar, KitKat,
Smarties, Allen's, Rolo,
Crunch, Chokito, White Knight
• Wrigley: - Brands: Mars Bar, Snickers,
M&M's, Skittles, Twix, Milky Way,
Starburst, Extra, Eclipse, 5 Gum
• Other Companies: - Ferrero Australia
Pty Ltd –Brand: Ferrero Rocher,
Tic Tacs, Kinder Surprise
THANKS
FOR YOUR
PAITENCE