The Rural

Revolution..
Unsatisfied
…Background…
Job Parthi

Good Parents
Salary pressure

Prasanth in his thoughts

Uday Prasanth

Location: Puttaparthi
 -Les Brown

In every day, there are 1,440 minutes. That

means we have 1,440 daily opportunities
to make a positive impact.
Rural Enterprise:

Definition – Enterprise owned by local people, employing local people

(more than 90%) and located in rural area
Other criteria

Should be
MSME Pure
registered / trading is
unregistere excluded
d

Basic
agriculture Miscellane
activity is ous
excluded
 Micro, Small and Medium Enterprises
(MSME)
As per the new definition of
MSMEs announced in May 2020,
the investment limit has been
revised upwards and an additional
criterion of turnover introduced.
Now, a micro firm is one with
investment up to Rs 1 crore and
turnover less than Rs 5 crore, the small
firm has investment up to Rs 10 crore
and turnover up to Rs 50 crore and
medium-firm will be one with an
investment of up to Rs 20 crore and
turnover under Rs 100 crore.
https://www.clearias.com/micro-small-and-medium-enterprises-msme/
 Loans under
the priority
sector lending
scheme.

Benefit
25% share in
procurement
s
Various
by government
and
provide government
schemes and
government-
owned
d to funds.
companies MSME
s
Promoters are
allowed to bid
for stressed
assets under the
insolvency law
(unlike big https://www.clearias.com/micro-small-and-medium-enterprises-msme/

companies).
 There are around
MSME sector is
6.3 crore MSME The sector
the second largest
units in the contributes over
employer after
country, with 28% of the GDP
agriculture in
over 99% and almost 45%
India. It provides
categorized as to the
employment to
small units (as manufacturing
almost 111
per original output.
million people.
definition).

https://www.clearias.com/micro-small-and-medium-enterprises-msme/
Rs 3 lakh
crore
collateral-
free
automatic
loans for
MSMEs

Rs 50,000
crore equity
infusion
through
MSME Fund
of Funds

Rs 20 crore
subordinate
debt for
MSMEs https://www.clearias.com/micro-small-and-medium-enterprises-msme/
 Small
scale-
househ
old

Type of
rural
enterpris
es
Micro Small
enterpris enterpris
es es
 Plug the gap. Fo
p e r of eco ster
o dev no
Pr ation . m
l iz c e s exc elopm ic
Uti esour han en
ges t
r .
em of tion

uni t

En ion
ort men

tra tur
s
a

tie
ne r

ha n a l
dit e.
cul
opp ploy
Ge

ce
Importance of rural
.

Enterprise.
Major Problems Faced
By The Rural
Entrepreneurs
Lack of
Experience
•:
Threat from
the Existing Lack of
Urban Training
Entrepreneu Facilities
rs

Illiteracy

Low Level
Lack of
of
Technical
Infrastructur
Skill
al Facilities
The
Element of
Risk
Involved:
Ohh yeah!!
Arey Gokulam!!

Uda
y Prasanth

Prasanth Suddenly gets Reminded

Introduction to
Gokulam
Know more about Gokulam?
Why Gokulam?
-Huge potential to growth
-Plenty of untapped areas and
abundant resources.
-MSME
Research is on!

We meet after 2days!

#Brewwithbhargav
Research is on!

We meet after 2days!

#Brewwithbhargav
NURSERY Business

Target Market

Revenue

Expenses
Gardening
Business

Business Set-up

Revenue

Collaborations
 Agarbatti Making

Eco-
friendly

Sophisticated Highly
equipment labor-
are not intensive
required. industry
Significant
Characteristics
of the Agarbatti
Industry
Implements/ Initially the
tools used industry can
are simple, be started
portable and with a small
not costiler Large investment
capital
investment
is not
required.
 Process

1. Agarbatti Making Machines:Cost of agarbatti making machine depends on its speed and total production capacity.
Generally, a good machine will cost you around Rs 1,20,000 – Rs 1,50,000. These machines will produce approximately
100kg raw agarbatti in 12 hrs. 

2. Raw Materials The cow dung Available in the Gokulam

3. Location & Machine Installation You can easily install 4 machines. Machines are not that bulky, it is light weight and
easy to operate. You will need one dedicated staff in every machine for smooth production of agarbatti.

4. Staff Hiring & Training – One dedicated staff is needed for every machine. If you
have five machines then five staffs with special training will be needed to operate that
machine. You have to learn and train your staff about machine. Apart from 5 staff for 5
machines, you will require 3 more additional staff for mixture making, agarbatti drying
and packing
5. Preparation of Mixture or MasalaThis is very important part because if your
mixture is not accurate then your agarbatti will not burn till the end 
6. Loading Mixture – After the preparation of mixture, load them into machine with bamboo sticks and make raw agarbatti.
we can produce 10kg of raw agarbatti in one hour from 1 machine but initially it will be 5 – 6kg.

7. Collect Agarbatti – One dedicated staff is needed to collect the raw agarbatti produced. He/she will then keep that agarbattis
in sunlight for drying up.

8. Dryer Machine –If manufacturing unit roof does not get direct sunlight then we should buy a dryer machine. The cost of
dryer machine is around Rs 35,000. Dryer machine is also beneficial for rainy reason.

9. Adding Perfumes – Preparing Perfumes with Flowers

10. Packaging and Supply – For raw agarbatti packing we will need jute bags(40kg each). For packing of scented agarbatti
we will need high quality packing

Profit Margin in Agarbatti Making

Agarbatti making is very profitable business and we can easily make Rs 500 – 700 as profit from 1 machine everyday. But 1
machine wont give your good income at the end of the month, we have to start with 3 or 4 machines minimum to see some
good returns.
Raw agarbatti will give us profit of Rs10/kg. On the other hand, scented agarbatti will give you more profit i.e Rs 25 – 30 per
kg approx. It depends on our branding and marketing strategy.
Cow Dung Doop Sticks
Cost of the Machine-5,00,000

Capacity-5-10 tones Daily

 Scented*

Vibhuthi Making
COW DUNG CAKES
COW DUNG BRIQUETTES
GOMUTRA
Ganesh Temple, Puttaparthi
Coconuts from GANESHA TEMPLE
Coconut
Shell
Crusher

Cost of The
Machine-15,000
 Cost Of the Machine-
2,00,000

Compost For Our Nursery

BRANDING

• Building on trust
• Making local people also a part of the process.
• Launching a BRAND – SHUDHH MILK PRODUCTS
• What are the benefits of setting it up a brand here in gokulam??
• Community led Goshala concept.
• What are the real benefits of it?
• Economies of scale
• Greater capacity in hand
• Thus greater reach to the markets to sell
• Income can be increased
Launching website for selling of Flower pots and Organic seeds
ONLINE REACH
OFFLINE Channels
• There are many channels that are available as
offline channels. Some of them could be: - 
• Shelving in the 
• Ashram stores. 
• Sai super bazar
• More super mart
• Our own retail outlet in the gokulam premises.
Conclusion

Our vision for the country is to urbanise rural areas