KPMG's DT Playbook For BITS Pilani

Design thinking
workshop for BITS

Pilani
Play book
Bringing ideas to life
Pre session activity: Pre read questions
With reference to the Harvard Business Review article on design thinking, briefly answer following:

• How would you define design thinking?
• What is one unique message you draw from each design story in the article ?
• What are the similarities you derive between the 5 stories ?
• What is the three I framework mentioned in the article ?
© 2020, KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (”KPMG International”), a Swiss entity. All rights reserved.
Pre session activity: Photo booth
Brief of the tasks to be done:
• Take a walk around you and observe things, people,

activities, behaviors,
etc.
• Capture what you find interesting as design
• Take as many pictures as you like
• Also capture if you notice any kind of innovation (or

frugal innovation)
Class activity: Photo booth (Understanding Design)
Functional
-Easy to use, precise than regular trackpad.
-Useful while gaming, provides different dpi
option.
Aesthetics
-Have lightning effect.
-Good grip in hand and smooth on surface.
-Comfortable to hold and fits right in hand.
Commercial
-At a price point much lower than
competitor providing more or less
same features. Rs 600
Emotions
-Not sure what to attach with mouse,
but to say, joy, enthusiasm, etc.
Design Mindset
Design Thinking : EICE approach
Design Thinking : Convergent Divergent Journey
Design challenge & Reframing
How might we design/redesign _____________________________________________________________
for ___________________________________________________________________________________
to _____________________________________________________________________________________
User Map
User Map
Mainstream Users
Extreme Users
Lead Users
Outlier
Empathy research brief
Empathy research brief
supriyarana@kpmg.com
Draw insights: Empathy Map
Draw insights: Empathy Map
Does: Thinks:
Pains
Says: Feels:
Gains
Draw insights: Personas
Draw insights: Personas
Goals Motivation
Needs
Bio
Frame – Value proposition statement
Frame – Value proposition statement
How might we design/redesign _____________________________________________________________ for _______________________________________
____________________________________________ to __________________________________________________________________________________
Generate – 6-3-5 Brainstorm
Generate – 6-3-5 Brainstorm

Participant Name Idea 1 Idea 2 Idea 3
Generate – Analogous
Generate – Analogous
How else?
What do they do best?
Where else?
What if?
What is?
Select – DVF Matrix
Select – DVF Matrix

Idea Desirable Viable Feasible
Total
Visualize – Big idea sketch
Visualize – Big idea sketch
Prototype
Verbal Advertisement
Paper/ Clay Model
Digital Mockup
Layout
Tell a Story
Blueprint
Storyboard
Gamification
Infographic/ Ad Anything else

Role Play
Prototype
Test – DIQI framework
Delights Improvements
Ideas Questions

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KPMG's DT Playbook For BITS Pilani

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Design thinking

workshop for BITS

Brief of the tasks to be done:

• Take a walk around you and observe things, people,

• Capture what you find interesting as design

• Take as many pictures as you like

• Also capture if you notice any kind of innovation (or

How might we design/redesign _____________________________________________________________

How might we design/redesign _______________________ for _

Infographic/ Ad Anything else

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