Business Research Method

Data collection through

experimentation and simulation

BY:

Hina

ALLAMA IQBAL OPEN UNIVERSITY , ISLAMABAD

 CONTENTS
 What is Business Research
 Data and its types
 Primary Data
 Data collection through Experminataion and Simulation
 Practical Study on Pizza Hut
 Major Competitors of Pizza Hut
 Major Products of Pizza Hut
 Data collection through experimentation and simulation

SWOT analysis
 Conclusion

 Conclusion
 What is Business Research

“Research’ has been defined in a number of

ways, depending upon peculiar interests
and demands of the researcher, his
professional training and skills and, of
course, the nature of the problem being
examined or analyzed.
 Methods and Techniques of Data
collection
Secondary data
 How to Scrutinize
 Published & unpublished
 Methods where used
 Meta analysis
 Historical method
 Content analysis
 Informetrics
 Use studies
 Methods and Techniques of Data
collection
Primary data
 Records and relics
 Observation
 Experimentation
 Simulation
 Ask people orally
 Ask people in writing
 Panel study
 Projective techniques
 Sociometry
 Case study
 Interview / Depth interview / schedule
 Mail Survey / questionnaire
 Mechanical devices
 DATA COLLECTION THROUGH EXPERIMENTATION &
SIMULATION

 Basic design of logical proof to test hypothesis with three

basic principles:-
- Replication –Repeated Several times
- Randomization – protects extraneous factors of chance
- Local Control – Deliberate wide variability to measure and eliminate error

 Helps finding causal relationship between variables

 Employs a set of control and experimental groups

 Administration treatment / stimuli

 Controlled observation of change / deviation in variables

(Adequate control is the essence => reduce bias increases
reliability
DATA COLLECTION THROUGH EXPERIMENTATION &
SIMULATION

Simulation

Cheaper and suited to systems with interrelated and interdependent

components

Types:

 Man simulation (role / game playing)

 Computer simulation
 Man-computer simulation
 Used in war strategies, behavioral, political economics and business
problems
 Practical Study
During the past four decades Pizza Hut
has built a reputation for excellence
that has earned the respect of
consumers and industry experts alike.
Building a leading pizza company ahs
required relentless innovation,
commitment to quality and dedication
to customer service and value.
 Major Competitors of Pizza Hut
 Domino’s
 McDonald
 KFC
 Taco bell
Recently pizza hut declared that they capture 40% market
share among pizza hut industry in whole world.
 Five Major Product of Pizza Hut
 Pan Pizza
 Thin ‘ N Crispy Pizza
 Hand –tossed style Pizza
 Stuffed Crust Pizza
 Yorker Pizza
Products of Pizza hut which prefer more
in Islamabad
 Double Cheese
 Country fest

 Exotica

 Veg.supreme

In Islamabad city double cheese pizza has big

market than any other products of Pizzahut.
RESEARCH METHODOLOGY
English lays down the meaning of research
as “a careful investigation or inquiry
specially through search for new facts in any
branch of knowledge.”

The research implies the way the companies

are being affected in terms of customer
services and satisfaction and profitability
due to the lack of certain innovative
measures.
 RESEARCH TOOLS
 Primary data
 Observation method
 Interview method
 Questionnaire method
 Experimentation method
 Stimulation method
 Secondary data
 Books
 Articles, Newspaper
 Websites
 DATA COLLECTION THROUGH
EXPERIMENTATION AND SIMULATION
GENDER WISE ANALYSIS AGE WISE ANALYSIS

agwise analysis
400
respondent

300 Male 150

Respondent
100 Respondent
200 Female
50 %
100 Total
0
0
Respondent %
male female age
 DATA COLLECTION THROUGH
EXPERIMENTATION AND SIMULATION
Occupation wise analysis Income wise analysis

Occupationwise analysis
Income Wise Analysis
Total 100
300
Businessman 29
87 2501-5000
Occupation

14.67
Employee 44 % 5001-7500
Professional 16 Respondent
48 7501-10000
House w ife 4
12
10001-15000
Student 36.33
109
Above 15000
0 100 200 300 400
Total
Respondent
 DATA COLLECTION THROUGH
EXPERIMENTATION AND SIMULATION
Frequently Eating Analysis Analysis of Affecting Faction
in Buying

Analysis for affecting factors in buyers

Frequently Eating analysis
Packing 17
200
Delivery
Respondent 100 Services
40

Respondent
0 Customer
<=2 3 to 5 More Respondent Care
34

than 5
Quality 209

Time
0 50 100 150 200 250
 DATA COLLECTION THROUGH
EXPERIMENTATION AND SIMULATION
Analysis Where Eating Pizza Analysis of liking of services
of pizza

analysis where eating pizza analysis of liking of services of pizza

Others
14

300
place

Parties
30

Hom e
67

Respond 200
189

Restaurant of pizza hut

ent 100
Respondent
0 50 100 150 200 0
Yes No
Respondent
liking
Respondent
 DATA COLLECTION THROUGH
EXPERIMENTATION AND SIMULATION
 analysis of other major restaurant with pizza hut about
liking factor

analysis of other major resturant with

pizza hut about liking factor
25, 8%
15, 5% Pizza hut
21, 7% Smoking Joes
Sugar ‘n’ spice
47, 16%
192, 64% City Corner
Others
 DATA COLLECTION THROUGH
EXPERIMENTATION AND SIMULATION
 OCCUPATION VS LIKING PIZZA

Occupation Vs liking pizza

Occu p atio n

Bus ine s s m an 8
40
Em ploye e 5
39
Profe s s ional 7
61 No
Hous e wife 4
15 Yes
S tude nt 14
107

0 50 100 150

Respondent
 DATA COLLECTION THROUGH
EXPERIMENTATION AND SIMULATION
 INCOME VS PREFERENCE PRODUCT

Income Vs preference product

Preference product

Others
5001-7500
Veg.suppe
7501-10000
Exotica 10001-15000
Above-15001
Country fest

Double

0 20 40 60
Respondent
 SWOT Analysis
 Good quality food
 Bran familiarity
 ISO certified
 Good services
 Full service restaurant as well as delivery
services
 Birthday parties
 Parking facilities
 Ordering online system
 Recommendations
 In Islamabad city many of consumers prefer non.veg
pizza also and some of them suggest that pizzahut
should start non.veg in separate restaurants.

 Students are likely to visit pizzahut in morning time

also they suggest that you should open restaurant in
morning time like 9 a.m. to regular time.

 Regular consumer of pizzahut always wait for new

product of pizza hut, so some of them suggest that
you should launch new product time to time.

 Your biggest customers are age between 17 to 30,

so always care about it