ANURAG – ANSHUMAN – ASHUTOSH

(A.D. IV)
INTRODUCTION
 The brand is defined by its:

• Authentic British heritage

• Unique democratic positioning within the luxury arena.

• Founding principles of quality, function and modern

classic style, rooted in the integrity of its outerwear

• the trench coat, trademark check and Prorsum horse logo

 Today, the business built upon this brand is distinguished by:

• Multi-category competency: womenswear, menswear, non-apparel and

children swear – with innovative outerwear as the foundation.

• Channel expertise in retail (including e-commerce), wholesale and licensing.

• Global reach: operations in markets throughout the world, with a balance

across major geographic regions.

• A unified, passionate and seasoned management team

HERITAGE
1856 1870 1880 1891 1895 1901

Thomas Burberry, a 21-year-old draper’s

apprentice, opened a small outfitter’s shop in
Basingstoke, Hampshire, England.
1856 1870 1880 1891 1895 1901

Customer became loyal to brand because of

their commitment to quality and innovation in
fabrics & outwear designs. By 1870, the shop
had grown to an ‘emporium’.
1856 1870 1880 1891 1895 1901

Gabardine – the breathable, weatherproof and

tear proof fabric developed by Burberry – was
introduced in 1880.
1891 1895 1901 1911 1914 1920

Now trading as Thomas Burberry & Sons, the

business opened a shop in the West End of
London at 30 Haymarket.
1891 1895 1901 1911 1914 1920

Burberry developed the Tielocken, the

predecessor of the trench coat, which was
adopted by British officers during the Boer
War.
1891 1895 1901 1911 1914 1920

The Equestrian Knight trademark appeared for

the first time accompanied by the Latin word
‘Prorsum’, meaning forwards.
1911 1914 192 1955 1989 2002
0

Commissioned by the War Office to adapt its earlier

officer’s coat for new combat requirements, Burberry
added epaulettes and ‘D’ rings, and the ‘trench coat’
was born.
1911 1914 192 1955 1989 2002
0

Equipped by Burberry, the Norwegian

explorer Captain Roald Amundsen became the
first man to reach the South Pole.
1911 1914 192 1955 1989 2002
0

The Burberry Check, registered as a

trademark, was introduced as a lining to the
trench coat in the 1920s.
1955 1989 200 Today 1989 2002
2

Burberry was awarded a Royal Warrant by

Her Majesty Queen Elizabeth II.
1955 1989 200 Today
2

A second Royal Warrant was granted to

Burberry in 1989 by HRH The Prince of
Wales.
1955 1989 200 Today
2

Burberry launched its exclusive ‘Art of the

Trench’ made to order trench coat service.
1989 2002 Tod
ay

Burberry is an internationally recognized

luxury brand with a worldwide distribution
network of 173 retail stores, 175
concessions (excluding Spain), 46 outlets
and 59 franchise stores.
ICONIC CREATIONS

Gabardine – the breathable, weatherproof and

tear proof fabric developed by Burberry – was
introduced in 1880.
ICONIC CREATIONS

Burberry developed the Tielocken, the

predecessor of the trench coat, which was
adopted by British officers during the Boer
War.
ICONIC CREATIONS

Trench coat-
The Burberry trench coats are today a must
have in any fashionista’s wardrobe.
ICONIC CREATIONS- BURBERRY CHECKS

1.Haymarket Check:

It was reintroduced in 2005, an updated

version of the classic check. It’s also the
only one with the jumping horse logo,
which actually dates back to 1901.
Interestingly
BURBERRY CHECKS

2.Nova Check:

Next we’ve got the Nova Check, introduced

in 1998 to attract the younger consumers.

* Fresh, funky & girly.

BURBERRY CHECKS

3. HOUSE CHECK

An ‘exploded’ version of the Nova Check,

which was designed exclusively by
Christopher Bailey.

* Sophisticated, fashionable and modern.

Launched in 2005
BURBERRY CHECKS

4 Brit Check:

In 2006 came the Brit Check, introduced to

complement their then new fragrance,
Burberry Brit For Men.

* More Subtle, Modern and Masculine,

perfect for the metro sexual man.
BURBERRY CHECKS

5. The Mega Check:

Moving along, we’ve got the Mega Check,

launched in 2008. Remember model
Agyness Deyn and her cashmere scarf in
the ad campaign? Young, edgy and
modern, it also coincided with the launch
of their women’s fragrance, Burberry The
Beat.
BURBERRY CHECKS

6.The Beat Check:

And last but not least, the Beat Check

which made its debut only this year.
Created as the male counterpart of the
Mega Check, it has the same vibe as the
latter, just well, more manly.
PRODUCT LINE
WOMEN’S WEAR

Under women’s wear, Burberry offers the following 4 labels:

Burberry Prorsum
Burberry London
Burberry Brit
Burberry Sport
PRODUCT LINE
WOMEN’S ACCESSORIES

Women’s accessories include bags and belts etc. in iconic Burberry’s checks,
bags, shoes, belts, scarves, jewellery, timepieces, sunglasses and home
accessories.
PRODUCT LINE:WOMEN’S ACCESSORIES

Women’s accessories include bags and belts etc. in iconic Burberry’s checks,
bags, shoes, belts, scarves, jewellery, timepieces, sunglasses and home
accessories.
 BAGS:

PLAITED PYTHON MEDIUM SOFT SS-RUNWAY 'TOTE' NOVA LARGE OVERDYED

CLUTCH BAG PYTHON HOBO COLLECTION-201 PERSPEX LEATHER BAG
BAG
 SHOES:

PLAITED PYTHON SMOOTH LEATHER NOVA CHECK HIGH CUT HEYMARKET

CLUTCH BAG HEEL WEDGE ALLIGATOR CHECK COLOUR
(HEELS) ESPADRILLE PLATFORM BALLERINA
(SANDALS) (PLATFORMS) (BALLERINA
FLATS)
 TIMEPIECES:

NOVA CHECK LARGE CHECK CERAMIC SATINLESS STEEL RUBBER STRAP

ROMAN NUMERAL ENGRAVED CHRONOGRAPH ARMOUR WATCH DIGITAL WATCH
BRACELET WATCH
 JEWELLERIES

NOVA CHECK TONAL CHECK STUDDED DOUBLE ROLLED LEATHER LARGE STUDDED
ROMAN NUMERAL PRISM BRACET WRAP GRAINY AND BRASS SMOKED CHECK
BRACELET LEATHER NECKLESS BRACELET
BRACELET
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