The HomeDepot

• Founded on 29th June 1978

• is the world’s largest home
improvement retailer headquartered
in Atlanta.

• It sells building materials and home

improvement products such as tools,
hardware items, lawn and garden
equipment, etc.
STRENGTHS
 Largest in the industry
 Highly profitable
 Va l u e f o r m o n e y
 Wide variety of products
 Its 'Buy Online Pickup In-
Store' (BOPIS) strategy is a
huge hit.
 is the leader in the home improvement industry and
occupies a dominant portion of the market.
 It is well-established and has a powerful brand image.
 It sells products at a profitable margin without
compromising quality, providing value for money for the
customers.
 The company saw its net income and revenue double in
2020.
 It offers a wide range of products from home decor to
hardware.
 WEAKNESS

 Mostly based in the US

 Aging infrastructure
 Late adoption to eCommerce
As it was established in 1978, most of the infrastructure is
old and the owners are trying to renovate it.
Most companies started selling online long before the
Covid-19 pandemic, but Home Depot adopted this tactic
only after the pandemic hit. Hence, losing growth
opportunities.
 OPPORTUNITIES

 Expanding the market more to countries

 Increasing online sales

 Focus on the home decor section

 The company can exploit new opportunities by expanding to other

countries, increasing online sales, and focusing more on the home decor
section—which has significant growth potential.
 THREATS
 Growing competition
 Recession
 Price deflation
 Home Depot is facing fast-growing
competition, especially in eCommerce. Due
to the Covid-19 pandemic and fewer online
sales, there is a possibility of Home Depot
losing its profits.
Thank you for watching
and Godbless