AMS SCHOOL OF INFORMATICS

Mini Project

ONLINE SHOPPING
BEHAVIOUR OF STUDENTS
Student Name : D. Pranathi Reddy Guide Name : Dr. P VenuPriya

Roll No : 130120672022
 INTRODUCTION

Shopping is one of the essential part of our daily life. We’re using different types
of shops to buy different kind of things. 
Today our life is divided into two parts
Physical life : we meet everyone physically
Virtual life : we meet people on a virtual world called Internet
 OBJECTIVES OF THE STUDY

 To Study the factors affecting the online shopping behavior of students

 To identify their preferences towards different e-shopping websites and the features of websites
in general
 To study perception of students and their satisfaction level towards online shopping
 NEED OF THE STUDY

Throughout the course of this research the intended goal is to determine the

Risk of identity theft

Complex and competed to traditional shopping
Convenience
Cost and Time efficiency
 RESEARCH METHODOLOGY

Questionnaire is the research instrument used here.

•Methods of Data Collection

Primary Data
Secondary Data
 THEORETICAL FRAMEWORK
 
 Theory of Reasoned Action (TRA) TRA proposed in 1975 has been still been utilized, highlight
“behavioral intentions”, refers to the willingness of performing a specific action under an
established situation, and is determined by the behavioral attitude and the subjective norms. Also
referred as Fishbein’s model (cited in(H. Zhang, Tian, & Xiao, 2014)). In consumer behavior literature
TRA is foundation to understand and predict buying behavior(Yu & Wu, 2007)(K. K. Z. K. Zhang,
Cheung, & Lee, 2014)

 Theory of Planned Behavior (TPB) An extension of TRA, this theory adds two more constructs to
the model of “Attitude towards Behavior” influencing “behavioral intention” influencing
“behavior”. One is “Subjective norms” defined as perceived social pressure to perform or not to
perform the behavior. Other is “Perceived behavioral control” defined as perception of the ease
or difficulty of performing the behavior of interest (Ajzen, 1991).
 DATA ANALYSIS & INTERPRETATION
QUESTIONNAIRE
Students who like to Shop Online
1) Do you prefer to Shop Online?
A) YES 35 NO
30%
B) NO 15

YES
70%

INTERPRETATION:
70% Students likes to Shop Online
30% Students doesn’t like to shop Online
 DATA ANALYSIS & INTERPRETATION
QUESTIONNAIRE
2) What is the average amount that you spend to buy online?
Upto Rs.500 6 5000 &
Upto Rs500
above
12%
Rs 500-1000 10 18%

Rs1000-5000 25
Rs 5000 & Above 09 500-1000
20%

INTERPRETATION: 1000-5000
50%
50% Students likes to spend on average 1000-5000 per
purchase while shopping online followed by 20% Students likes
to spend on average 500-1000 while shopping online
 DATA ANALYSIS & INTERPRETATION
QUESTIONNAIRE
3) Is on-time deliver important while shopping online?
Neutral
 Agree Strongly 5%
Agree
 Disagree 15%

 Strongly Agree
 Neutral Disagree
7%

Agree
INTERPRETATION: 73%
Timely delivery is very important for the people as 88% of them
agreed with the statement & only 7% disagreed with the
statement while 5% maintained neutral stance on this
 DATA ANALYSIS & INTERPRETATION
QUESTIONNAIRE
4) Do you think privacy of the customer information affects
Neutral
the online shopping decision? 4% Agree
22%
 Agree
 Disagree
 Strongly Agree Disagree
7%
 Neutral

Strongly
Agree
INTERPRETATION: 67%

It was recorded that 67% of people strongly agreed on user

privacy option also 22% agreed with the above statement 4%
maintained neutral stance and only 7% disagreed
 DATA ANALYSIS & INTERPRETATION
QUESTIONNAIRE
5) Does cost of delivery affects the decision of online shopping?
Neutral
 Agree 4% Agree
19%
 Disagree
 Strongly Agree
Disagree
 Neutral 6%

Strongly
Agree
INTERPRETATION: 72%

It was recorded that 72% of people strongly agreed with the

statement that for them shipping charges matter also 19%
agreed with the above statement 4% maintained neutral
stance and only 5% disagreed with the statement
 DATA ANALYSIS & INTERPRETATION
QUESTIONNAIRE
6) Do you feel secure while shopping online?
No
A) Yes 40 20%

B) No 10

INTERPRETATION: Yes
80%
80% feel secured while e-shopping and 20% of the population
feel insecure
 DATA ANALYSIS & INTERPRETATION
QUESTIONNAIRE
7) Mode of payment preferred during online shopping
Credit
COD Card
19% 22%
 Credit Card
 Debit Card
 Net Banking Third
Party
 Third party Systems 19%
Debit
 Cash on Delivery Card
22%
Net
INTERPRETATION: Banking
19%
It was observed that mode of payment was really not an
important criteria for the customers as they had given a mixed
response while 22% going for credit card ,22% debit card ,third
party 19% ,Net banking 18% and 19% went for Cash on Delivery
options
 DATA ANALYSIS & INTERPRETATION
QUESTIONNAIRE
8) Does Cash on Delivery option influences you to do online shopping?
A) Yes 35 No
30%
B) No 15

Yes
INTERPRETATION: 70%

70% of population says COD option plays an important role in

e-shopping while 30% thinks it doesn’t
 DATA ANALYSIS & INTERPRETATION
QUESTIONNAIRE
9) Do you think the feature of ‘Track the Order ‘ is an important No
14%
Factor influencing the online shopping decision?
A) Yes 43
B) No 07

INTERPRETATION: Yes
86%
86% think ‘Track the Order ‘ is an influencing factor in
e-shopping
 DATA ANALYSIS & INTERPRETATION
QUESTIONNAIRE
10) Does online shopping saves money?
Neutral
 Agree 6%

 Disagree
 Strongly Agree Strongly
Agree
 Neutral 29%

Agree
57%

Disagree
INTERPRETATION: 9%

More than 80% people believed that online shopping saves

money while % respondents maintained a neutral stance on it
while 8% people believed that online shopping does not saves
money
 S.no FACTOR VARIABLE DEPENDENTS PERCENTAGE

FINDINGS          
1 GENDER FEMALE 15 30%
     
MALE 35 70%
         
2 AGE Below 19 5 10%
  20-22 15 30%
23-25 10 20%
Above 25 20 40%
         
    UG 20 40%
3 EDUCATION PG 30 60%

         
    ENGINEERING 10 20%
         
4 DEPARTMENT MANAGEMENT 15 30%
     
ARTS 20 40%
     
EDUCATION 5 10%

         
    URBAN 25 50%
         
5 AREA OF SEMI-URBAN 15 30%
  STUDENTS      
RURAL 10 20%
 CONCLUSION

Online buying behavior researchers majorly explores demographics influence on the buying
intentions and adoption stages however there is no systematic interpretation about how the first
time buyer is likely to continue with buying online or would like to intensify or pull more of
existing products available offline
 REFERENCES

1. Dr. Manabhanjan Sahu, Factors Affecting Online Buying behavior in Youth with Special
Reference to Chhattisgarh, Journal of Xi'an University of Architecture & Technology Issn No :
1006-7930, Volume XII, Issue III, 2020 Page No: 1918
2. Mamta Chawla, Dr. Mohammad Naved Khan, Dr. Anuja Pandey, Online Buying behavior: A
Study of University Students in India, AIMA Journal of Management & Research, May 2015,
Volume 9 Issue 2/4, ISSN 0974 – 497
3. Abhinav Gupta, Study of the Factors influencing Online Buying behavior of Customers, volume
no. 6 (2016), issue no. 09 (September), ISSN 2231-1009.