It begins as data, is transformed into

information, and becomes knowledge.

 Definition of Manufacturing

Includes all steps necessary to convert raw

materials, components, or parts into finished
goods that meet a customer's expectations or
specifications. Manufacturing commonly
employs a man-machine setup with division of
labor in a large scale production.
(Source: (n.d.). Retrieved March 6, 2011, from Business Dictionary.com:
http://www.businessdictionary.com/definition/manufacturing.html)
 Data Management Challenges
Lotus
2 years free technology
service

Customer
requirements
delivered to
product 4 airbags

Product Engineering
Marketing Production Service
Planning and styling
Designing and
Defining market’s Define model Producing and
create product Spare parts
requirements features manage operations
structure
Different stage requires different data which need to be managed in an integrated and
systematic manner to provide accurate information at the right time to various stakeholders.
In addition data which is occurring in distribution, usage, and maintenance and end-of-life
stages are usually hard to acquire and in most cases lost
(Yang, X., Moore, P. R., Wong, C.-B., Pu, J.-S., & Chong, S. K. (2007). Product lifecycle information acquisition and management for consumer
products. Industrial Management & Data Vol. 107 No. 7 , 936-953.)
 Data Management Challenges
All records are changing every time such as product name, specification etc

Thousands of different products

Ten of thousands of customers

Data Management Challenges

Focusing on data governance, enterprise

information management, enterprise data
modeling, data administration, and
master metadata management
 Data Management Challenges
 Project teams had fewer than 24 months to study the complexities of the system and to convert
their old legacy systems.
 Project teams were made up of technicians who had neither the time nor knowledge of the
disciplines, methods, policies, procedures, and infrastructure necessary for true data integration.
 Initiatives were nothing more than traditional system conversions with no cross-organizational
integration activities and no data administration principles applied during the conversion process.
 Many organizations complained about the ERP reports, which were of poor quality and sometimes
downright unusable.
(Sources: Moss, L. T. (2007). Critical Success Factors for Master Data Management. CUTTER IT JOURNAL , 7-12 Vol 20 No 9.)

How the business How customer How the project How the analyst How the programmer
consultant describe explained leader understood Design it Wrote it
it requirements it

What the Beta testers What operation How it was supported How it performed What customer pay…
received installed under load
 Approach to Address Challenges
Manufacturer must have not only information technology application but a consistent one
master data management across the whole product life cycle .
Sources: SAP Solution. (2007). SAP. Retrieved February 12, 2012, from http://www.sap.com/industries/automotive/index.epx

What is Master Data?

 Master data is the data that has been cleansed, rationalized and integrated into an
enterprise-wide system.
 And often, master data is mentioned as “the single version of truth”
 Master data management is actually a newest trend in data management to solve
manufacturers’ data issues with regards to complex materials and easily reconfigured
while ensuring quality, reliability and consistency by concentrating on business processes,
data quality standardization and integration of information systems
Sources: Silvola, R., Jaaskelainen, O., Kropsu-Vehkapera, H., & Haapasalo, H. (2010). Managing one master data –
challenges and preconditions. Industrial Management & Data , 146-162.

Thank You Very Much….