Develop a media plan

for EYWA
Launching The Earthprite skincare range
About the product
• Earthsprite products are 100% natural, effective,
affordable and innovative.
• All Earthsprite products contain tamanu oil which
possesses a unique capacity to promote the formation
of new tissue, thereby accelerating healing and the
growth of healthy skin.
• Eywa believes nature provides us with everything we
need to look and feel beautiful and healthy. Nature
looks after us so we should look after nature.Eywa
products contain ingredients from plants which are
grown organically and ethically and are highly effective.
• Eywa is 100% Australian owned.
• Eywa’s products are excellent value for money and
more reasonably priced than their competitor’s
products.
Main Objectives

 Advance the dispatch of the Earthsprite skin health management

range; make brand mindfulness for the Earthsprite items.
 Publicizing effort to advance new items will be increment 20%.
 Dispatch two new items into the market to add in any event 5%
to in general piece of the overall industry.
 Increment deals of existing items by 10%.
 Set up as the public retailer of beautifiers inside the following 2
years.
 Increment income by 9% yearly throughout the following 2
years.
 Increment the level of clients who rate administration as
"excelent" from 80% to 85% inside year and a half.
 • Not expensive
• Minimal decision
Market • Highly competitive market
Analysis • Numerous target
• People wants natural product
 • Earthsprite products are 100% natural, effective,
affordable and innovative.
• All Earthsprite products contain tamanu oil which
possesses a unique capacity to promote the formation of
new tissue, thereby accelerating healing and the growth
of healthy skin.
• Eywa believes nature provides us with everything we
Key message need to look and feel beautiful and healthy. Nature cares
about us so we should care about nature. Eywa products
contain ingredients from plants which are grown
organically and ethically and are highly effective.
• Eywa is 100% Australian owned.
• Eywa’s products are excellent value for money and more
reasonably priced than their competitor’s products.
BUDGET
5 MILION
 • TV
• MAGAZINES
• SAMPLES
medias • OUTDOORS
• FACEBOOK
• INSTAGRAM
TV  
Mini movie production 200,000
Channel 10 800,000
Channel 7 700,000
Print  
Cosmopolitan 100,000
Vogue 150,000
Marie Claire 150,000
Outdoors 400,000
Advertising actions  
In store 200,000
Samples 100,000
On street 200,000
Digital  
Facebook 250,000
Instagram 250,000
TOTAL 3,500,000
 Measurement the effectiveness
• Sales report
• Hashtag
• Market tests

Sales report Hashtag Market tests