Strengths Weaknesses

1.Content library is affected due to investment in

1.Big brand name
2.Leading video steamer
3.Producing own content
4.Increasing memberships
5.Presence in over 190 countries
original content
2.Limited copyrights
3.New contents are going for competitions
4.Dependency on famous TV shows

SWOT
Opportunities Threats
1.Untapped territories 1.Competitive pressure
2.Increase in broadband users 2.Digital piracy
3.In-app advertisements can be done 3.Account hacking
4.Documentaries segment can be improved 4.Market saturation
 Is Netflix going to retain its current market position in the next 5 years or is it heading towards
becoming obsolete int the upcoming years? Comment
 Netflix started as online DVD mail delivery system as a competitor to the offline system of the same lead by
Blockbuster. After that they adopted streaming technology as they sensed the opportunity